Latest Reports

2019 Campaign Impact Report

2019 Campaign Impact Report

Paper & Packaging – How Life Unfolds® campaign has been hard at work! 

Executive Summary Cover

Econometric Report Executive Summary

An independent economic evaluation of the impacts of the P+PB advertising campaign: 2015–2018.

Unfolding Success

P+PB Annual Report 2018

The report provides a yearly recap on the state of the campaign and finances to the U.S.

Industry News

All Industry News
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Hybrid Paper Egg Carton Strong Enough to Deliver Protection and Branding
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2019 Campaign Impact Report
2019 Campaign Impact Report
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New Data Shows Paper Industry Marketing Campaign Helped Grow Audience and Purchasing Power
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Featured Infographics

See All Featured Infographics
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P+PB Infographic: Consumers Prefer Printed Agendas for Meetings
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P+PB Infographic: Words on Paper Help Information Retention
Packaging
P+PB Infographic: Consumers Think Highly of Companies who Use Paper-based Packaging

February 2020 Newsletter

February 2020
In this Issue:
Consumer Research
Valentine's Day
Egg Carton Video
Paper2020
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