2020 Campaign Impact Report

While 2020 was a year of uncertainty, the industry kept the products people wanted on shelves and delivered the stuff of importance to front doors. P+PB’s messages reaffirmed the industry’s resolve, reminding consumers how essential our products and industry are to staying safe, healthy and productive. In 2021, we are ready to build on the momentum with messaging that continues to be right for the moment. For full results, read through our 2020 Campaign Impact Report flipbook. Download a PDF of the report here.

INDUSTRY UPDATES

Newsletter: April 2021

April 2021 Newsletter
In this Issue:
Earth & Arbor Day 2021
P+PB on TikTok!
Courtney Shields Collaboration
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What’s New

Celebrate Earth Day and Arbor Day with America’s Papermakers
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The Paper and Packaging Board Seeks Nominations for 2022 Board
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INDUSTRY RESOURCES

Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
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The industry’s commitment to sustainability and innovation is made possible by the Paper Makers. Hear their stories and how their passion fuels their work in the industry.

SUSTAINABLE THOUGHTS BLOG

Paper & Packaging — How Life Unfolds®

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
HowLifeUnfolds.com is a hit!
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Latest Campaign Work

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Watch Faces of the Forest: Meet the Town of Ticonderoga, New York