New Campaign Creative and Microsite Unveiled
In July, the Paper and Packaging Board debuted new creative work and an accompanying microsite that truly sets our sustainability-focused campaign apart. We didn’t have to look further than our forests for inspiration on how to tell the magical, circular story of forest products, and to appeal to our Expressives target audience. Featuring consumer-tested messaging that speaks to our industry’s commitment to sustainable practices, the recyclability of our products and innovations that put the planet first, the new work will take flight on air, screen and printed page. To see the video and print that has just launched, and to learn more about this new initiative, go to PaperForNature.com.
2021 State of the Campaign
This summer, the Paper and Packaging Board presented our seventh Annual State of the Campaign in the form of four industry-wide webinars and the mailing of our official report. If you missed the webinars, the recording is available so you can hear P+PB president, Mary Anne Hansan, discuss our 2021 messaging strategy, an exciting new sustainability initiative, and hardworking content from the beginning of the year. The 2021 report has also been mailed out to more than 700 industry representatives from our member companies, paper merchants, and trade association partners. Read a digital version of the report now.
INDUSTRY UPDATES
Newsletter: October 2021
What’s New
INDUSTRY RESOURCES
Sales Channel Tools
Choosing paper products helps plant more trees, protect wildlife habitats and reduce waste through recycling.
SUSTAINABLE THOUGHTS BLOG
Celebrating the 130 Year History of the Big Island, VA Paper Mill
What We Talk About When We Talk About Recycling Infrastructure – Demythologizing Recycling Myths
Reaching future decision-makers with vibrant sustainability content
