2025 Referendum
Paper manufacturers and importers behind the industry’s sole national consumer marketing campaign will be asked if they want to continue investing in this united effort in July.
The business case for the campaign is stronger than ever as concern for the environment is not going away and customers and consumers are both looking for alternatives with the lightest environmental footprint including being recyclable and coming from a natural and renewable resource. This underscores the continued importance of telling the industry’s unrivaled sustainable leadership story.
P+PB has prepared FAQs with details on the campaign’s value, business case and voting. USDA’s trade notice.
CAMPAIGN IMPACT REPORT NOW AVAILABLE
2024 was a banner year for the Paper and Packaging Board. The 2024 Campaign Impact Report, detailing the progress of P+PB’s consumer campaign, shows how the campaign has measurably increased consumers’ beliefs that paper and paper packaging are the planet-smart solution. This reputational lift for the industry is the result of a strategic, coordinated industry campaign that has delivered results since it began more than 10 years ago.
ECONOMIC ANALYSIS FINDS CAMPAIGN DELIVERS ABOUT 14:1 ROI
The paper and packaging industry’s national promotional program is having a positive impact for the industry, according to an economic report by an independent agricultural economist from Cornell University. The campaign returned $13.96 in profit to the industry for every dollar invested in the program.
INDUSTRY UPDATES
Newsletter: June 2025
INDUSTRY RESOURCES
Sales Channel Tools
Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now!
Where to Send Greenwashing Claims for Follow-up
If you see a case of Greenwashing please send it along to Two Sides NA who will challenge major corporations, government agencies and other organizations that mislead consumers by making unsubstantiated environmental claims about the production and use of paper.
Complete the form below and Two Sides will follow up with the company regarding the claim! Click the button below to submit the information, including any photos, scans or screenshots of the misinformation.
