Coming soon: The Paper and Packaging Board’s continuance referendum!
Campaign impact for our industry matters now more than ever. As the Referendum approaches, see how we are creating preference and driving engagement and purchase intent. To watch our State of the Campaign video, view our State of the Campaign flip book, or to find out more about us, click here.
INDUSTRY UPDATES
Newsletter: September 2020
What’s New
Battling Digital Overload, Over Half of US Remote Workers Report Increased Reliance on Analog Tools
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New Film Shines Light on the US Paper and Packaging Industry’s Legacy of Innovation and Environmental Stewardship
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INDUSTRY RESOURCES
Sales Channel Tools
Find the information you need to drive home the value of paper and packaging.
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The industry’s commitment to sustainability and innovation is made possible by the Paper Makers. Hear their stories and how their passion fuels their work in the industry.
PULP MAGIC BLOG
Stories That Grab Headlines and Results That Stack Up
No one speaks louder for our industry like the Paper and Packaging – How Life Unfolds® consumer campaign. And it hasn’t happened by chance. Today’s impressive numbers are the result of rigorous research, a smart strategy and careful audience…
Industry campaign reaches record high engagement
Having made it to the pivotal six-year mark, campaign impact for our industry matters now more than ever.
Pretty Chill: New study shows most frozen food cartons are recyclable
Our colleagues at the Paperboard Packaging Council (PPC) are out with a new study that helps correct a bit of a myth about…
Letters From Quarantine
The coronavirus pandemic has forced hundreds of millions of people around the globe to keep their distance for months on end…
Paper & Packaging — How Life Unfolds®
About the Campaign
At work or at home, when it matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
