State of the Campaign Update

Through reinforcing recycling behavior, highlighting the industry’s compelling forest story, and featuring sustainable product innovations, 2021 has been a year of increased consumer engagement and positive feedback. Join president of P+PB, Mary Anne Hansan, in one of our 45-minute State of the Campaign webinars as we reveal the latest campaign creative and strategy. Register below.

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INDUSTRY UPDATES

Newsletter: June 2021

June 2021
In this Issue:
Empty, Flatten, Recycle
2021 State of the Campaign Dates
Summer Packaging Innovations
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What’s New

Celebrate Earth Day and Arbor Day with America’s Papermakers
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The Paper and Packaging Board Seeks Nominations for 2022 Board
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INDUSTRY RESOURCES

Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
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Do you know these forestry facts? Watch our brand ambassadors wipe down facts you should know.

SUSTAINABLE THOUGHTS BLOG

We’re Living in an Era of Unprecedented Product Shortages.

In the earliest days of the pandemic—before it was even clear to us just how awful things were going to get, and how much compassion, forbearance, ingenuity, and plain old heroism was going to be required from so many to get us through it—industries…

Paper & Packaging Board’s How Life Unfolds® campaign

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
HowLifeUnfolds.com is a hit!
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Latest Campaign Work

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Watch Faces of the Forest: Meet the Town of Ticonderoga, New York