State of the Campaign Update
Through reinforcing recycling behavior, highlighting the industry’s compelling forest story, and featuring sustainable product innovations, 2021 has been a year of increased consumer engagement and positive feedback. Join president of P+PB, Mary Anne Hansan, in one of our 45-minute State of the Campaign webinars as we reveal the latest campaign creative and strategy. Register below.
INDUSTRY UPDATES
Newsletter: June 2021
In this Issue:
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Empty, Flatten, Recycle
2021 State of the Campaign Dates
Summer Packaging Innovations
What’s New
Celebrate Earth Day and Arbor Day with America’s Papermakers
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The Paper and Packaging Board Seeks Nominations for 2022 Board
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INDUSTRY RESOURCES
Sales Channel Tools
Find the information you need to drive home the value of paper and packaging.
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Do you know these forestry facts? Watch our brand ambassadors wipe down facts you should know.
SUSTAINABLE THOUGHTS BLOG
We’re Living in an Era of Unprecedented Product Shortages.
In the earliest days of the pandemic—before it was even clear to us just how awful things were going to get, and how much compassion, forbearance, ingenuity, and plain old heroism was going to be required from so many to get us through it—industries…
Paper — still the easiest material on Earth to recycle
Scanning the media coverage around Earth month, Earth week and Earth day, I noticed reporters, usually keyed into anything…
Paper and packaging are the solution to one big dilemma we all face
As a recent empty nester, an ad for an app that makes it easy to sell things you no longer need caught my attention. The ad…
Digital Escape: Why Magazines Are Experiencing a Surprise Renaissance
Samir Husni is a magazine enthusiast. Actually, that’s an understatement.
Paper & Packaging Board’s How Life Unfolds® campaign
About the Campaign
At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
Latest Campaign Work
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Watch Faces of the Forest: Meet the Town of Ticonderoga, New York
