Sustainability Campaign and Microsite Unveiled

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The Paper and Packaging Board debuted new creative work and an accompanying microsite that truly sets our sustainability-focused campaign apart. We didn’t have to look further than our forests for inspiration on how to tell the magical, circular story of forest products, and to appeal to our Expressives target audience. Featuring consumer-tested messaging that speaks to our industry’s commitment to sustainable practices, the recyclability of our products and innovations that put the planet first. To see the video and print that has just launched, and to learn more about this new initiative, go to

2021 State of the Campaign

This summer, the Paper and Packaging Board presented our seventh Annual State of the Campaign in the form of four industry-wide webinars and the mailing of our official report. If you missed the webinars, the recording is available so you can hear P+PB president, Mary Anne Hansan, discuss our 2021 messaging strategy, an exciting new sustainability initiative, and hardworking content from the beginning of the year. The 2021 report has also been mailed out to more than 700 industry representatives from our member companies, paper merchants, and trade association partners. Read a digital version of the report now.

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Newsletter: December 2021

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In this Issue:
Holiday Campaign
Us Weekly Advertorial
CAPs Holiday Bundle
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What’s New

Behavioral Scientist Dr. Wendy Wood Helps Americans Make Recycling a Habit to Help the Planet
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Celebrate The Holidays Sustainably This Year by Using a Plant-Based Renewable Resource: Paper
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Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
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Choosing paper products helps plant more trees, protect wildlife habitats and reduce waste through recycling. 


Paper and Packaging Board’s How Life Unfolds® campaign

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences. is a hit!
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Latest Campaign Work

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Paper is a Gift [30 sec]