LATEST STATE OF THE CAMPAIGN REPORT HIGHLIGHTS NEW SUSTAINABILITY EFFORTS

For the past 12 months, P+PB's campaign has leaned into our industry's recycling and product innovation story, showing consumers the circular nature of what recycled products can become. Just this month, the campaign launched new communications championing our forest story and the link between forest wellness and consumer health to make the case for choosing paper. Click through our annual State of the Campaign “storybook” themed flipbook to the right OR download a printable PDF to see how our sustainability-focused campaign brings our story to life across all channels reaching consumers young and young at heart. 

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INDUSTRY UPDATES

Newsletter: July 2022

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In this Issue:
Pack It!
Forest Bathing
2022 State of the Campaign
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What’s New

The Digital Series, Pack It! The Packaging Recycling Design Challenge Tasks Designers to Create Innovative and Sustainable Packages Using Paper
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The Paper and Packaging Board Announces Dates for Its Annual State of the Campaign Report in July
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INDUSTRY RESOURCES

Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
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Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now! 

SUSTAINABLE THOUGHTS BLOG

Sustainability and Putting Our Best Foot Forward

Paper and paper-based packaging are truly the material of a sustainable world and future. The sky is the limit when it comes to our industry’s ability to reduce customers’ and consumers’ dependence on plastics, and we are helping to deliver that…

Paper and Packaging Board’s How Life Unfolds® campaign

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
Empty, Flatten and Recycle!
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casey and page recycling

Latest Campaign Work

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More Paper, No Problem [30 sec]