Together, we’re helping a sustainable planet unfold.

Sustainability graphic

Consumers are carefully examining their daily choices through the lens of sustainability. There has never been a more important time to share our values and reinforce our products’ core sustainability benefits to address their hopes and fears. The time is now for the paper and packaging industry to proudly elevate its powerful environmental stewardship story. To learn more, visit  howlifeunfolds.com.

INDUSTRY UPDATES

Newsletter: January 2021

January 2021 Newsletter
In this Issue:
Can I Recycle This?
2020 Campaign Impact Report
Sales Channel Toolkit
Download PDF

What’s New

DIY Resources to Turn Shipping Boxes into New Gifts This Holiday
Download PDF
Make Recycling Paper and Boxes Your New Daily Habit
Download PDF

INDUSTRY RESOURCES

Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
Image
report icon

The industry’s commitment to sustainability and innovation is made possible by the Paper Makers. Hear their stories and how their passion fuels their work in the industry.

PULP MAGIC BLOG

Paper & Packaging — How Life Unfolds®

About the Campaign

At work or at home, when it matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
HowLifeUnfolds.com is a hit!
Image
yass

Latest Campaign Work

View More in Media Resources

Watch Faces of the Forest: Meet the Town of Ticonderoga, New York