LATEST STATE OF THE CAMPAIGN REPORT HIGHLIGHTS NEW SUSTAINABILITY EFFORTS

For the past 12 months, P+PB's campaign has leaned into our industry's recycling and product innovation story, showing consumers the circular nature of what recycled products can become. Just this month, the campaign launched new communications championing our forest story and the link between forest wellness and consumer health to make the case for choosing paper. Click through our annual State of the Campaign “storybook” themed flipbook to the right OR download a printable PDF to see how our sustainability-focused campaign brings our story to life across all channels reaching consumers young and young at heart. 

Download the Report! 

 

INDUSTRY UPDATES

Newsletter: September 2022

newsletter thumbnail
In this Issue:
Podcasts
Back to School
Industry Events
Download PDF

What’s New

The Digital Series, Pack It! The Packaging Recycling Design Challenge Tasks Designers to Create Innovative and Sustainable Packages Using Paper
Download PDF
The Paper and Packaging Board Announces Dates for Its Annual State of the Campaign Report in July
Download PDF

INDUSTRY RESOURCES

Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
Image
report icon

Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now! 

SUSTAINABLE THOUGHTS BLOG

The Benefits of Learning on Paper

From textbooks for children to notes taken on spiralbound or legal pads, paper helps make learning tangible at all ages and stages of development, and that “haptic” aspect helps imprint the information we receive more permanently in our brains.

Paper and Packaging Board’s How Life Unfolds® campaign

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
Empty, Flatten and Recycle!
Image
casey and page recycling

Latest Campaign Work

View More in Media Resources

More Paper, No Problem [30 sec]