2020 Campaign Impact Report
While 2020 was a year of uncertainty, the industry kept the products people wanted on shelves and delivered the stuff of importance to front doors. P+PB’s messages reaffirmed the industry’s resolve, reminding consumers how essential our products and industry are to staying safe, healthy and productive. In 2021, we are ready to build on the momentum with messaging that continues to be right for the moment. For full results, read through our 2020 Campaign Impact Report flipbook. Download a PDF of the report here.
INDUSTRY UPDATES
Newsletter: April 2021
What’s New
Paper and Packaging Industry Marketing Campaign Amplifies Essential Products
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DIY Resources to Turn Shipping Boxes into New Gifts This Holiday
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INDUSTRY RESOURCES
Sales Channel Tools
Find the information you need to drive home the value of paper and packaging.
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The industry’s commitment to sustainability and innovation is made possible by the Paper Makers. Hear their stories and how their passion fuels their work in the industry.
PULP MAGIC BLOG
Paper and packaging are the solution to one big dilemma we all face
As a recent empty nester, an ad for an app that makes it easy to sell things you no longer need caught my attention. The ad started by saying something like “I come from a family of hoarders. But this app helped me understand that by selling things…
Digital Escape: Why Magazines Are Experiencing a Surprise Renaissance
Samir Husni is a magazine enthusiast. Actually, that’s an understatement.
We’re One of the Most Sustainable Materials on the Planet, So Why Has Telling That Story Proved So Elusive?
There was a story in the business section of The Washington Post a few weeks ago with the headline “How Big Cardboard is…
Of all the boxes that will be shipped this holiday season, this one stands out
The story of the first Covid-19 vaccines reaching frontline healthcare workers is a triumph of human ingenuity on every…
Paper & Packaging — How Life Unfolds®
About the Campaign
At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
Latest Campaign Work
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Watch Faces of the Forest: Meet the Town of Ticonderoga, New York
