INDUSTRY UPDATES
Newsletter: May 2020
In this Issue:
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Productivity Content Resonates
#PoweredbyPackaging
Expanding Public Opinion Polling
What’s New
A Desk of One’s Own: Paper & Packaging – How Life Unfolds® Commissions Innovative Cardboard Desks For Boys and Girls Club of Harlem
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INDUSTRY RESOURCES
Sales Channel Tools
Find the information you need to drive home the value of paper and packaging.
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Pop in your headphones and take a listen to the Sounds of Paper. Brought to you by the paper and packaging you work with every day.
PULP MAGIC BLOG
It’s Not Fewer Paper Cups That We Need. It’s More Innovation
Too often consumers feel like they have to choose between the benefits offered by single-use products like paper-based packaging—strength, protection, convenience, ease of use—and the perceived drawbacks the term “single use” conveys.
Governance Facts About the Paper Checkoff
From time to time I’ve noticed some confusion about the Paper and Packaging Board (P+PB) and the way we operate, and our…
Get Counted
In non-COVID-19 news, April is Census2020 month and I encourage you to get counted.
Packaging, Public Health, and “Single Use”
As more and more states issue shelter in place orders to prevent further outbreaks of coronavirus, I have been thinking…
Paper & Packaging — How Life Unfolds®
About the Campaign
At work or at home, when it matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
