New Campaign Creative and Microsite Unveiled
This month the Paper and Packaging Board debuts new creative work and an accompanying microsite that truly sets our sustainability-focused campaign apart. We didn’t have to look further than our forests for inspiration on how to tell the magical, circular story of forest products, and to appeal to our Expressives target audience. Featuring consumer-tested messaging that speaks to our industry’s commitment to sustainable practices, the recyclability of our products and innovations that put the planet first, the new work will take flight on air, screen and printed page. To see the video and print that has just launched, and to learn more about this new initiative, go to PaperForNature.com.
2021 State of the Campaign
In our 7th Annual State of the Campaign, president of the Paper and Packaging Board, Mary Anne Hansan, presented our 2021 messaging strategy, an exciting new sustainability initiative, and hardworking content from the beginning of the year to member companies and the industry alike. Unveiling a colorful, animated world with our new creative, she spoke to a campaign approach set to engage younger audiences with messaging designed to change hearts and minds. If you missed our 2021 State of the Campaign, it’s not too late to watch a recording here.
Sales Channel Tools
Choosing paper products helps plant more trees, protect wildlife habitats and reduce waste through recycling.