New Campaign Creative and Microsite Unveiled

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This month the Paper and Packaging Board debuts new creative work and an accompanying microsite that truly sets our sustainability-focused campaign apart. We didn’t have to look further than our forests for inspiration on how to tell the magical, circular story of forest products, and to appeal to our Expressives target audience. Featuring consumer-tested messaging that speaks to our industry’s commitment to sustainable practices, the recyclability of our products and innovations that put the planet first, the new work will take flight on air, screen and printed page. To see the video and print that has just launched, and to learn more about this new initiative, go to PaperForNature.com.

2021 State of the Campaign

In our 7th Annual State of the Campaign, president of the Paper and Packaging Board, Mary Anne Hansan, presented our 2021 messaging strategy, an exciting new sustainability initiative, and hardworking content from the beginning of the year to member companies and the industry alike. Unveiling a colorful, animated world with our new creative, she spoke to a campaign approach set to engage younger audiences with messaging designed to change hearts and minds. If you missed our 2021 State of the Campaign, it’s not too late to watch a recording here.

INDUSTRY UPDATES

Newsletter: July 2021

July 2021 Newsletter
In this Issue:
Annual State of the Campaign
TikTok Results
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What’s New

New Sustainability Initiative from the Paper and Packaging Board Emphasizes Recycling and Healthy Forests
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The Paper and Packaging Board Announces Dates for Its Annual State of the Campaign Report in July
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INDUSTRY RESOURCES

Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
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Choosing paper products helps plant more trees, protect wildlife habitats and reduce waste through recycling. 

SUSTAINABLE THOUGHTS BLOG

Take the Leap with Us!

In February 2020, before Covid-19 shut down the world, the Paper and Packaging Board of Directors made a bold decision. Instead of spreading limited resources across a number of discrete benefits messages, we’d put all of our effort into bringing…

Paper & Packaging Board’s How Life Unfolds® campaign

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
HowLifeUnfolds.com is a hit!
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Latest Campaign Work

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