Industry Leaders Reflect on Campaign's Progress
This October, 47 paper manufacturers and importers supporting the industry’s national consumer marketing campaign will evaluate the impact of its sustainability campaign on consumer and customer audiences and the continued importance of telling this story. Consumers remain concerned about the size of forests and need continued education and reminders about recycling and how to do it properly. Additionally, customers and consumers alike are looking for alternatives to plastics and are starting to see the paper industry as a source of sustainable innovation.
Visit our referendum page to hear from industry leaders about their passion for continuing this important consumer conversation.
JOIN THE MOVEMENT. GO PAPERTARIAN!
The Paper & Packaging Board launched a new integrated campaign that asks consumers to live a papertarian lifestyle. Papertarians are people who make small choices every day, knowing they have a big impact on the environment. From choosing products made of paper and packaging to practicing proper recycling, there are endless opportunities to be a papertarian.
Learn more at howlifeunfolds.com.
INDUSTRY UPDATES
Newsletter: September 2023
What’s New
INDUSTRY RESOURCES
Sales Channel Tools
Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now!
SUSTAINABLE THOUGHTS BLOG
The State of Our Campaign and Shared Future
The environment is top of mind. Together, we are part of the solution.
Looking Forward: 2024 Campaign Goals
