The Paper and Packaging Board Continuance Referendum Underway October 12 – 23.
Recently completed research confirms that consumers are carefully examining their daily choices through the lens of sustainability and they want industry and government to do their part. There has never been a more important time to share our values and reinforce our products’ core sustainability benefits to address their hopes and fears. The time is now and with research and readiness, the campaign’s path forward is unfolding. Learn more about the campaign’s impact and referendum here.
INDUSTRY UPDATES
Newsletter: October 2020
What’s New
Paper and Packaging Industry Campaign Wins Prestigious 2020 Content Marketing Award
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Paper and Packaging Industry Campaign Thanks Essential Workers
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INDUSTRY RESOURCES
Sales Channel Tools
Find the information you need to drive home the value of paper and packaging.
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The industry’s commitment to sustainability and innovation is made possible by the Paper Makers. Hear their stories and how their passion fuels their work in the industry.
PULP MAGIC BLOG
The environment is top of mind. Together, we are part of the solution.
Let’s talk sustainability.
Stories That Grab Headlines and Results That Stack Up
No one speaks louder for our industry like the Paper and Packaging – How Life Unfolds® consumer campaign. And it hasn’t…
Industry campaign reaches record high engagement
Having made it to the pivotal six-year mark, campaign impact for our industry matters now more than ever.
Pretty Chill: New study shows most frozen food cartons are recyclable
Our colleagues at the Paperboard Packaging Council (PPC) are out with a new study that helps correct a bit of a myth about…
Paper & Packaging — How Life Unfolds®
About the Campaign
At work or at home, when it matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
