2020 Campaign Impact Report

While 2020 was a year of uncertainty, the industry kept the products people wanted on shelves and delivered the stuff of importance to front doors. P+PB’s messages reaffirmed the industry’s resolve, reminding consumers how essential our products and industry are to staying safe, healthy and productive. In 2021, we are ready to build on the momentum with messaging that continues to be right for the moment. For full results, read through our 2020 Campaign Impact Report flipbook. Download a PDF of the report here.

INDUSTRY UPDATES

Newsletter: February 2021

February 2021 Newsletter
In this Issue:
Sustainable Beverage Packaging
Faces of the Forest
New Sales Infographics
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What’s New

Paper and Packaging Industry Marketing Campaign Amplifies Essential Products
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DIY Resources to Turn Shipping Boxes into New Gifts This Holiday
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INDUSTRY RESOURCES

Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
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The industry’s commitment to sustainability and innovation is made possible by the Paper Makers. Hear their stories and how their passion fuels their work in the industry.

PULP MAGIC BLOG

Paper & Packaging — How Life Unfolds®

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
HowLifeUnfolds.com is a hit!
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Latest Campaign Work

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Watch Faces of the Forest: Meet the Town of Ticonderoga, New York