LATEST STATE OF THE CAMPAIGN REPORT HIGHLIGHTS NEW SUSTAINABILITY EFFORTS
For the past 12 months, P+PB's campaign has leaned into our industry's recycling and product innovation story, showing consumers the circular nature of what recycled products can become. Just this month, the campaign launched new communications championing our forest story and the link between forest wellness and consumer health to make the case for choosing paper. Click through our annual State of the Campaign “storybook” themed flipbook to the right OR download a printable PDF to see how our sustainability-focused campaign brings our story to life across all channels reaching consumers young and young at heart.
INDUSTRY UPDATES
Newsletter: September 2022
What’s New
The Digital Series, Pack It! The Packaging Recycling Design Challenge Tasks Designers to Create Innovative and Sustainable Packages Using Paper
Download PDF
The Paper and Packaging Board Announces Dates for Its Annual State of the Campaign Report in July
Download PDF
INDUSTRY RESOURCES
Sales Channel Tools
Find the information you need to drive home the value of paper and packaging.
Image
Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now!
SUSTAINABLE THOUGHTS BLOG
The Benefits of Learning on Paper
From textbooks for children to notes taken on spiralbound or legal pads, paper helps make learning tangible at all ages and stages of development, and that “haptic” aspect helps imprint the information we receive more permanently in our brains.
Sustainability and Putting Our Best Foot Forward
Paper and paper-based packaging are truly the material of a sustainable world and future. The sky is the limit when it comes…
Recyclable Packaging Design Competition with Versatile Paper
Pack It! The Packaging Recycling Design Challenge is a two-episode series featuring four contestants tasked with designing…
Embracing Our Forest Success Story While Charting a Future Path
Because the Paper and Packaging Board is in the business of building preference for paper and paper-based packaging, we…
Paper and Packaging Board’s How Life Unfolds® campaign
About the Campaign
At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
