2020 Campaign Impact Report
While 2020 was a year of uncertainty, the industry kept the products people wanted on shelves and delivered the stuff of importance to front doors. P+PB’s messages reaffirmed the industry’s resolve, reminding consumers how essential our products and industry are to staying safe, healthy and productive. In 2021, we are ready to build on the momentum with messaging that continues to be right for the moment. For full results, read through our 2020 Campaign Impact Report flipbook. Download a PDF of the report here.
INDUSTRY UPDATES
Newsletter: February 2021
In this Issue:
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Sustainable Beverage Packaging
Faces of the Forest
New Sales Infographics
What’s New
Paper and Packaging Industry Marketing Campaign Amplifies Essential Products
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DIY Resources to Turn Shipping Boxes into New Gifts This Holiday
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INDUSTRY RESOURCES
Sales Channel Tools
Find the information you need to drive home the value of paper and packaging.
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The industry’s commitment to sustainability and innovation is made possible by the Paper Makers. Hear their stories and how their passion fuels their work in the industry.
PULP MAGIC BLOG
We’re One of the Most Sustainable Materials on the Planet, So Why Has Telling That Story Proved So Elusive?
There was a story in the business section of The Washington Post a few weeks ago with the headline “How Big Cardboard is handling the 2020 box boom.” It was a largely positive look about how our industry is getting the most out of our supply chains…
Of all the boxes that will be shipped this holiday season, this one stands out
The story of the first Covid-19 vaccines reaching frontline healthcare workers is a triumph of human ingenuity on every…
We knew reforestation was helping capture more carbon. Now we know how much.
If you spend enough time around the forest products industry, talking to foresters and tree farmers, people responsible for…
Caring Consumers + Industry Innovation = Sustainable Solutions
I believe that American consumers are the very reason recycling culture exists and thrives.
Paper & Packaging — How Life Unfolds®
About the Campaign
At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
Latest Campaign Work
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Watch Faces of the Forest: Meet the Town of Ticonderoga, New York
