INDUSTRY UPDATES
Newsletter: July 2019
INDUSTRY RESOURCES
Sales Tools
Find the information you need to drive home the value of paper and packaging.
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Presented by Dr. Harry Kaiser
Effectiveness Of Checkoffs
PULP MAGIC BLOG
We are Living in a ‘Have it Your Way’ World
I can’t help but hum Burger King’s 40+ years old “Have it your way” jingle when thinking about how many products and product packages are custom designed for my individual use. As consumers, we are used to having things served up just the way we…
Keep Looking for the Blue Bin! It’s Important.
There is no doubt that recycling has dealt with major turbulence in the last two years, but news coverage that places…
Bundling E-Commerce Shipments
With e-commerce increasingly central to our lives, consumers are finding convenience is all the more important.
The Reality We are Seeing in Our Forests
We recently came across a Reader’s Digest listicle called “40 Facts That Will Make You Use Less Paper.” Let’s just say there…
Paper & Packaging — How Life Unfolds®
About the Campaign
At work or at home, when it matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
