INDUSTRY UPDATES
Newsletter: August 2019
What’s New
New Pop-Up Experience Honors the Shoebox as Unsung Icon of Sneaker Culture
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INDUSTRY RESOURCES
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Find the information you need to drive home the value of paper and packaging.
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PULP MAGIC BLOG
Digital Textbooks Come at a Cost
Pearson, the largest publisher of college textbooks in the U.S., recently announced it would go entirely digital and stop publishing textbooks on paper altogether. And that got me thinking . . . if the purpose of college is learning, shouldn’t we be…
Paper and Packaging’s Resource Footprint
I recently came across an article in the Wall Street Journal that touched on concerns over a major food manufacturer opening…
We are Living in a ‘Have it Your Way’ World
I can’t help but hum Burger King’s 40+ years old “Have it your way” jingle when thinking about how many products and product…
Keep Looking for the Blue Bin! It’s Important.
There is no doubt that recycling has dealt with major turbulence in the last two years, but news coverage that places…
Paper & Packaging — How Life Unfolds®
About the Campaign
At work or at home, when it matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
