The right time, the right program. With the accelerated growth in ecommerce and more boxes than ever arriving on residential doorsteps, consumers are experiencing increased guilt. However, research shows that they feel better when they can do their part. While a majority of consumer say they recycle, 63%1 confess to not always recycling. As a result, only an estimated 40% of consumer recyclable material is recovered through residential recycling according to the Fibre Box Association (FBA)1. The Box to Nature graphic educates and prompts consumer action at the point of packaging.