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Campaign Fact Sheet

HowLifeUnfolds.com

Get inspiration for new ways to use paper and packaging every day.

TV Spots/Videos

Paper is a Gift [30 sec]

Boxes & Birds :15

Transformations :15

Right Box Vignette [15 seconds]

Collaboration Vignette [15 seconds]

Pizza Box Vignette [15 seconds]

Box’s Mission: To Deliver - Paper & Packaging – How Life Unfolds® [30 seconds]

Paper Wrap Vignette [15 seconds]

Tree Vignette [15 seconds]

Rocket Vignette [15 seconds]

Virtual Reality Vignette [15 seconds]

Gift Vignette [15 seconds]

Meet Paper and Box

Print Ads

Circle of Care

Celebrate Tomorrow

Good Notes

Headphones

Business Productivity

Weights

Pear

Graduation

Studying Sticks

Award: Movies

Award: Music

ECard

Awards

Media Coverage

Media Resources

Press Releases

Behavioral Scientist Dr. Wendy Wood Helps Americans Make Recycling a Habit to Help the Planet

Celebrate The Holidays Sustainably This Year by Using a Plant-Based Renewable Resource: Paper

New Survey Reveals Gaps in Consumer Recycling Behavior and Knowledge

New Sustainability Initiative from the Paper and Packaging Board Emphasizes Recycling and Healthy Forests

The Paper and Packaging Board Announces Dates for Its Annual State of the Campaign Report in July

Celebrate Earth Day and Arbor Day with America’s Papermakers

The Paper and Packaging Board Seeks Nominations for 2022 Board

Paper and Packaging Industry Marketing Campaign Amplifies Essential Products

USDA Appoints Paper and Packaging Board Members for 2021

DIY Resources to Turn Shipping Boxes into New Gifts This Holiday

Make Recycling Paper and Boxes your New Daily Habit

Paper and Packaging Board Program Successfully Renewed

Paper and Packaging Industry Campaign Wins Prestigious 2020 Content Marketing Award

Paper and Packaging Industry Campaign Thanks Essential Workers

New Film Shines Light on the US Paper and Packaging Industry’s Legacy of Innovation and Environmental Stewardship

Three Time-Tested Methods to Pair with Digital Learning This School Year

Checkoff Campaign Reaches Record High Engagement

Paper and Packaging Statistics Available in Downloadable Infographics

National Survey Reveals Top Ten Things U.S. Workers Miss About the Office

A Desk of One’s Own: Paper & Packaging – How Life Unfolds® Commissions Innovative Cardboard Desks For Boys and Girls Club of Harlem

P+PB 2021 Board of Directors Call for Nominations

Printable Pages for Productivity and Learning

Tips for Those that Can’t Unplug on National Day of Unplugging

Hybrid Paper Egg Carton Strong Enough to Deliver Protection and Branding

New Data Shows Paper Industry Marketing Campaign Helped Grow Audience and Purchasing Power

Virtual Toolkit Go-To Source for Paper Industry and Customers

Paper Has Its Place

Boxes Make Your Brand Stand Out

Shipping Mangoes Just Got Easier

Digital Overload is Costing Employers Valuable Productivity, Many Employees Look to Paper for Focus Amid Digital Deluge

Unpacking Paper-based Solutions at Pack Expo 2019

USDA Appoints Paper and Packaging Board Members for 2020

New Pop-Up Experience Honors the Shoebox as Unsung Icon of Sneaker Culture

Top 50 Power List includes Newly Minted Brand Ambassadors

P+PB Releases Annual Report for 2018

Paper Powers Special Magazine Launch and Social Book Club

Paper and Packaging Board Announces 4th Annual State of the Campaign Webinar

The 2019 Power15 List: Bite-Sized Reads with Outsized Impact for Business Leaders

Smart Ways Paper Can Make Your Day More Productive

Consumers Still See Recycling as Valuable

Celebrate Arbor Day by Sharing Your #TreeSelfie

New Website Packed with Engaging Content Unveiled

P+PB 2019 Board Members and Officers

Paper & Packaging – How Life Unfolds® Campaign Provides Annual Update

94 Percent of College Students Credit Paper for their Success

The Paper and Packaging Board Seeks Nominations for 2019 Board

Paper Industry Unveils First-Ever Animated Characters to Strengthen Consumer Connections Nationwide

The Results Are In Paper Remains the Preferred Technology for Productive Learning

Paper and Packaging Board Campaign Gives Annual Update on Early Success

Public Relations Pros Honor the Paper and Packaging Board with Two Bronze Anvil Awards for Video and Media Relations Work

Paper and Packaging Board Hosts Webinars on State of the Campaign 2017

Powered by Paper to Disrupt This Year’s South by Southwest (SXSW) Trade Show

Paper and Packaging Board Announces New Board Members for 2017

Paper & Packaging – How Life Unfolds™ Celebrates One-Year Mark with Positive Shifts in Consumer Attitudes

Paper and Packaging Board 2015 Annual Report

Paper and Packaging Board Seeks Nominations for 2017 Board

Paper and Packaging Industry Joins Together to Launch National Consumer Campaign

Paper and Packaging Board Selects Cramer-Krasselt for First-Ever National Marketing

Paper and Packaging Board Elects Officers for 2015

Paper and Packaging Board Office Moves to Virginia

Paper and Packaging Board Names First Executive Director

Paper and Paper-based Packaging Board Elects Chairman and Officers

USDA Announces Paper Check-off Board Members

USDA Publishes Final Rule, Establishing Paper Check-off Program

Paper Industry Votes Yes

Industry Panel Applauds USDA Issuing of Paper and Paper-Based Packaging

Deadline Nears for Nominations to Paper and Paper-Based Packaging Promotion Board of Directors

Industry Panel Supports Paper and Paper-Based Packaging Promotion Order Issued for Public Comment