Frequently Asked Questions
The Paper & Packaging Board’s How Life Unfolds ® campaign is a national promotional campaign funded by manufacturers and importers of paper and paper-based packaging otherwise known as the Paper Checkoff program. The campaign focuses on the industry’s unrivaled sustainability story. Consumers want to make choices they believe are more planet-friendly and reduce waste. This emphasis on sustainability will improve consumers’ perceptions about the paper and packaging industry’s contribution to environmental solutions.