Frequently Asked Questions

The Paper & Packaging – How Life Unfolds® campaign is a national promotional campaign funded by manufacturers and importers of paper and paper-based packaging otherwise known as the Paper Checkoff program. The campaign promotes the benefits and value of paper and paper-based packaging in people’s daily lives through emotionally rich stories featuring animated characters to generate awareness of and engagement with consumers around the value of the paper and paper-based packaging products they use every day.

Consumer Campaign Information

Checkoff Information

Board Administration

USDA’s Role

Funding and Assessments

Promotional Program

Timing