New Residential Recycling Initiative

man recycling

Manufacturers and brands across the industry are coming together with a consumer-focused residential recycling program, Box to Nature, to encourage consumers to recycle more often – and to do it the right way.

Increasing e-commerce deliveries have made residential recycling more important than ever. Yet 2 in 3 consumers confess to not always recycling, and nearly half think some aspect of recycling is difficult - leading to feelings of guilt and only an estimated 40% of consumer recyclable material being recovered.

Led by the Paper and Packaging Board, this industry-funded Box to Nature program aims to change consumers’ behaviors and help Mother Nature, too. Together, we have the opportunity to give the fibers in our boxes up to 7 lives.

 

IMPROVE BRAND PERCEPTION BY BEING PART OF THE SOLUTION

Putting the Box to Nature mark on every box, not only helps your customers understand how easy it is to recycle properly, you're taking a positive step towards meeting your own zero-waste and stated sustainability pledges. 

We all own the responsibility for the planet’s sustainability – but with 62% of consumers expecting brands and the government to take more ownership, amplifying your brand’s own sustainability story is increasingly important. The Box to Nature mark shows consumers that you are part of the solution.

“We are excited to participate in Box to Nature program, reminding consumers at “point of package” to empty, flatten and recycle! This is an important industry initiative that will help improve residential recycling rates!”
- BRYAN HOLLENBACH, EVP, Green Bay Packaging
man with box

TESTED TO DRIVE ENGAGEMENT

Box to Nature graphic explained

THE CONSUMER EXPERIENCE

MAKING SURE THE MESSAGE GETS SEEN

The keys to getting consumers recycling more are repetition and immediacy. Reinforce the impact of their effort to recycle properly with a message that’s located where they are likely to see it, like the top flap. This will be more successful at influencing mass behavioral change.

In fact, 75% of consumers tested agree they would be more likely to recycle after seeing the message.

Women with a box

GET THE BOX TO NATURE MARK

Contact your box supplier today to learn how you can be a part of this program, and make sure the Box to Nature mark is on the boxes you send to your customers.

The need to recycle boxes is bigger than any one company. Through the Box to Nature program, we are coming together for the better of the planet to reinforce the importance of properly recycling and ensure we raise residential recovery of recyclable material well above 40%.

UNBOXING THE BOX TO NATURE PROGRAM

 

NEW VIDEO - BOX TO NATURE PROGRAM:

  • In-depth look at the mark;
  • Compelling reasons for why you should join the program; 
  • And, market insights that cannot be ignored. 

WANT TO KNOW MORE?

Download our frequently asked questions guide for more details about the Box to Nature program.

Contact us at box2nature@paperandpackaging.org

GET FAQS

ABOUT THE PAPER AND PACKAGING BOARD

The Box to Nature program is an industry-level effort, led by the Paper and Packaging Board. Our goal is to build preference and a favorable marketplace for paper and paper-based packaging. Funded by 46 U.S. manufacturers and importers of paper products, and overseen by the USDA, we have sponsored this industry-funded program and a consumer sustainability initiative to engage customer and drive real change. Learn more about the Paper and Packaging Board.