The Paper and Packaging Board promotes the use of paper products and paper-based packaging by highlighting the value they bring to our daily lives. The Paper & Packaging - How Life Unfolds® national marketing campaign shows how paper and packaging enhance business and personal productivity, creativity and learning and help protect and deliver the food and goods we want.
U.S. manufacturers and importers of these products collectively fund the board’s efforts including the goals of the Paper & Packaging – How Life Unfolds® campaign.
Our characters bring the campaign to life.
Our characters help tell the story of paper and packaging, representing the industry as brand ambassadors. They guide audiences through the important and memorable truths about the impact of paper and packaging - on our careers, in our lives and for our planet.
BOARD & GOVERNANCE
Board Members, Committees and Working Groups
Our board is governed by members appointed by the Secretary of Agriculture. Collaborating across dedicated committees and working groups, they inform the work of the campaign and represent the industry as a whole.
CHECKOFF PROGRAM RESEARCH
Independent economist Harry Kaiser of Cornell University discusses the potential impacts and importance of the program.