The National Marketing Campaign

The Paper and Packaging Board promotes the use of paper products and paper-based packaging by highlighting how their sustainable nature and the industry’s practices help contribute to a healthier planet. Forty-six U.S. manufacturers and importers collectively fund the national marketing campaign.

Across print, television and social media, the national marketing campaign places paper and packaging as a planet-friendly choice that helps create a healthier planet. See how at howlifeunfolds.com.

Latest Content From HowLifeUnfolds.com

CAMPAIGN BACKGROUND

Casey and Page HLU Banner

We have heart for trees.

The Paper & Packaging Board’s How Life Unfolds® campaign focuses on the industry’s unrivaled sustainability story. Consumers want to make choices they believe are more planet-friendly and reduce waste. This emphasis on sustainability will improve consumers’ perceptions about the paper and packaging industry’s contribution to environmental solutions.
With the help of a rich content program and our two animated characters, the campaign embodies the core values of sustainable stewardship, continuous product innovation and well-established recycling practices to increase consumer awareness and preference for paper and paper-based packaging.

Campaign Impact

Campaign Resources

Media Resources

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Find everything you need to promote and share our campaign.
- Press Releases
- Contact Info
- Logo Downloads
- TV Spots
- Print Ads

2021 Consumer Recycling Habits Survey

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A July 2021 survey of 1,005 U.S. consumers age 18 or older revealed that Americans are largely confused about the proper ways to recycle, including what materials are recyclable.

TV Spots/Videos

Paper is a Gift [30 sec]

Boxes & Birds :15

Transformations :15

Right Box Vignette [15 seconds]

Collaboration Vignette [15 seconds]

Pizza Box Vignette [15 seconds]

Box’s Mission: To Deliver - Paper & Packaging – How Life Unfolds® [30 seconds]

Paper Wrap Vignette [15 seconds]

Tree Vignette [15 seconds]

Rocket Vignette [15 seconds]

Virtual Reality Vignette [15 seconds]

Gift Vignette [15 seconds]

Meet Paper and Box

Print Ads

See All Print Ads

Circle of Care

Celebrate Tomorrow