Latest Reports

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2021 State of the Campaign

The Paper and Packaging Board debuts its new sustainability initiative.

Word Equity Sell Sheet

Word Equity Sell Sheet

Environmentally friendly is business friendly. Paper and paper packaging offer a sustainable solution.

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Econometric Report Executive Summary

A USDA econometric study of the campaign from 2015-2018 which concludes a marketing ROI of 12:1.  

Industry News

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Recycle Box
Behavioral Scientist Dr. Wendy Wood Helps Americans Make Recycling a Habit to Help the Planet
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Celebrate The Holidays Sustainably This Year by Using a Plant-Based Renewable Resource: Paper
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New Survey Reveals Gaps in Consumer Recycling Behavior and Knowledge
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New Sustainability Initiative from the Paper and Packaging Board Emphasizes Recycling and Healthy Forests
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December 2021 Newsletter

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In this Issue:
Holiday Campaign
Us Weekly Advertorial
CAPs Holiday Bundle
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