Pulp Magic Blog | The Paper and Packaging Board

Meet Mary Anne Hansan

With more than 30 years’ experience in agency and industry worlds - and a love of all things paper and packaging - Mary Anne Hansan leads the Paper and Packaging Board’s How Life Unfolds® campaign

Econometric Report Cover

Campaign Highlight

USDA’s Econometric Report Is In: P+PB Campaign Delivers Measurable Results

This program isn’t just a marketing campaign—it’s a strategic industry tool, delivering proven ROI, protecting demand, and elevating paper and paper packaging in a challenging and competitive materials marketplace.

Forest pathway

Campaign Highlight

10+ Years of Delivering Results to the Industry: We’re Changing Perceptions

Paper products on a desk

This Earth Month, Ditch the Screens, Buy Products in Paper Packaging and Embrace Your Inner Papertarian

2024 Campaign Impact Report

Campaign Highlight

Perceptions Aren’t Just Changing. We’re Changing Them.

Diners holding menus talking to server

QR Code Menus Are Technology for a Different Time

Sunlight shining through forest

Campaign Highlight

Why I am Optimistic About Paper and Packaging in 2025

Family Tree Movie Cover

Resource Stewardship

A Front Seat to the Power of Family-Owned Forests and Their Legacy

magazine stack

The Revenge of Print Part II: Paper Is Premium

10-year anniversary of P+PB

Campaign Highlight

5 Key Takeaways from 10 Years of Paper, Packaging and Progress

Meet Mary Anne Hansan

With more than 30 years’ experience in agency and industry worlds - and a love of all things paper and packaging - Mary Anne Hansan leads the Paper and Packaging Board’s How Life Unfolds® campaign