Campaign Highlight | The Paper and Packaging Board

Meet Mary Anne Hansan

With more than 30 years’ experience in agency and industry worlds - and a love of all things paper and packaging - Mary Anne Hansan leads the Paper and Packaging Board’s How Life Unfolds® campaign

Econometric Report Cover

Campaign Highlight

USDA’s Econometric Report Is In: P+PB Campaign Delivers Measurable Results

This program isn’t just a marketing campaign—it’s a strategic industry tool, delivering proven ROI, protecting demand, and elevating paper and paper packaging in a challenging and competitive materials marketplace.

Forest pathway

Campaign Highlight

10+ Years of Delivering Results to the Industry: We’re Changing Perceptions

2024 Campaign Impact Report

Campaign Highlight

Perceptions Aren’t Just Changing. We’re Changing Them.

Sunlight shining through forest

Campaign Highlight

Why I am Optimistic About Paper and Packaging in 2025

10-year anniversary of P+PB

Campaign Highlight

5 Key Takeaways from 10 Years of Paper, Packaging and Progress

Box to Nature promotion

Campaign Highlight

Help Write the Paper Industry’s Next Recycling Chapter – It’s an Opportunity You Don’t Want to Miss!

Charts

Campaign Highlight

Researchers Asked More Than Two Thousand Consumers About Sustainability. They Found a Huge Opportunity for Our Industry.

Open pizza box with a recycling reminder on the lid

Campaign Highlight

Think You Can’t Recycle Your Big Game Day Pizza Box? Shake It Off!

Tree growing from a book

Campaign Highlight

Paper-based Packaging Has a Great Sustainability Story

Meet Mary Anne Hansan

With more than 30 years’ experience in agency and industry worlds - and a love of all things paper and packaging - Mary Anne Hansan leads the Paper and Packaging Board’s How Life Unfolds® campaign