Why Do Pages Still Matter? | The Paper and Packaging Board Skip to main content
Home
The Paper and Packaging Board
The Paper and Packaging Board
  • About Us
    • Board & Governance
    • Our Staff
    • FAQs
  • The Campaign
    • Media Resources
  • Box to Nature
    • FAQs
    • PACK EXPO
  • Industry Resources
    • Marketing + Sales Toolkit
    • Industry News
  • Sustainable Thoughts Blog
Innovation

Why Do Pages Still Matter?

Stack of papers
May 6, 2019

When the biographer, William Caro, released his latest book last month, I noticed that reviewers always seemed to mention the length of his books when trying to gauge his importance. “Why LBJ Biographer Robert Caro Still Writes 1000-Page Books by Hand,” said the headline in The Wall Street Journal. “His first masterpiece, ‘The Power Broker,’ 1,336 pages published in 1974,” explained The New York Times.  The Minneapolis StarTribune said the masterpiece is actually only 1,279 pages and dismissed his new book as “a mere 207 pages.”

Why is the number of pages significant?  Because, while we live in a digital world, we still tend to measure the importance of a document by its weight, both in physical and historic terms.

Remember the 911 report, with almost 600 pages? It suggests exhaustive research and comprehensive conclusions. A 600-page report is serious!

What’s even more serious . . . how about an 888-page report? That’s how Time magazine and others described the Report of the President's Commission on the Assassination of President Kennedy otherwise known as the Warren Commission Report.  The report of the U.S. Anti-Doping Agency on Lance Armstrong and the USPS Cycling Team ran a whopping 1,000 pages. And a colossal environmental impact report for a football stadium once proposed for downtown Los Angeles in 2012 ran a stupendous 10,000 pages.

Keep in mind these reports are all digitized so the number of paper pages is a metric that doesn’t even apply to them. But imagine a TV news anchor reporting that an important government document is 3.5 megabytes big. It doesn’t have the same gravity and import as saying how many hundreds of pages long it is.

Paper occupies a place in our culture as a kind of currency. It represents something of value. That’s why when we want to record something truly important we put it in writing on paper.

Sure, some of our most consequential decisions, thoughts, and plans are written on just one page. The Declaration of Independence and the Bill of Rights are written on single sheets of paper. The Emancipation Proclamation is barely two pages long, the U.N. Charter is one page of text and two pages for signatures. Short and sweet has its place too.

But I can’t help but think that while we are increasingly living in a digital age, our language and our thoughts are still firmly rooted in the physical world where pages matter. Digital communications, for all its wonder and reach, is just another channel for expressing ideas but it’s no substitute for paper.  

You can count on it.

Print IconCreated with Sketch.

The Latest Blogs

Forest pathway
Campaign Highlight

10+ Years of Delivering Results to the Industry: We’re Changing Perceptions

Paper products on a desk
Productivity

This Earth Month, Ditch the Screens, Buy Products in Paper Packaging and Embrace Your Inner Papertarian

Family Tree Movie Cover
Resource Stewardship

A Front Seat to the Power of Family-Owned Forests and Their Legacy

Innovative Ecommerce Packaging
Innovation

Paper Is the Answer on Sustainability. But Innovation Is the Key to Getting Consumers to Embrace It.

Kids in the classroom
Learning

The Benefits of Learning on Paper

Facebook Icon Created with Sketch. Instagram Icon Created with Sketch. YouTube Icon Created with Sketch. LinkedIn Icon Created with Sketch. TikTok Icon Created with Sketch.

When you use paper products, you’re doing your part to help the planet. Because the paper, packaging and boxes you rely on every day are designed to be easily recycled. In fact, paper is one of the most recycled material in the U.S., and it comes from a natural and renewable resource—trees. Choosing paper products encourages U.S. forest owners to grow and maintain healthy forests, nearly twice the amount that’s used to make the products we need. Follow us on social for more.

Case and Page
ppb-logo-white

Footer Menu

  • Contact Us
  • Media Resources
  • HowLifeUnfolds.com
  • Privacy Policy
  • Terms of Use
  • Copyright Policy
  • Association Partners

© 2025 Paper and Packaging Board. All Rights Reserved. This website contains links to third party sites. The Paper and Packaging Board is not responsible for the content or privacy policies of other websites. The paper and packaging character(s) is a trademark of Paper and Packaging Board. Cannot be used or reproduced without permission of the Paper and Packaging Board.

Secondary Mobile Nav

  • Contact
  • Policies
  • Media Resources