The Paper and Packaging Board Continuance Referendum Underway October 12 – 23.

PPB Vision 2021

Recently completed research confirms that consumers are carefully examining their daily choices through the lens of sustainability and they want industry and government to do their part. There has never been a more important time to share our values and reinforce our products’ core sustainability benefits to address their hopes and fears. The time is now and with research and readiness, the campaign’s path forward is unfolding. Learn more about the campaign’s impact and referendum here.


Newsletter: October 2020

October 2020 Newsletter
In this Issue:
2021 Path Forward
Workplace Productivity Report
Paper Makers
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What’s New

Paper and Packaging Industry Campaign Wins Prestigious 2020 Content Marketing Award
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Paper and Packaging Industry Campaign Thanks Essential Workers
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Sales Channel Tools

Find the information you need to drive home the value of paper and packaging.
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The industry’s commitment to sustainability and innovation is made possible by the Paper Makers. Hear their stories and how their passion fuels their work in the industry.


Paper & Packaging — How Life Unfolds®

About the Campaign

At work or at home, when it matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences. is a hit!

Latest Campaign Work

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