Sarah is a seasoned branding and marketing professional with extensive experience in consumer and stakeholder research, message development, brand strategy development and the creation of integrated marketing campaigns utilizing digital, social, broadcast and print media channels. As founder of Hazelnut Marketing consulting firm and “virtual” agency she worked with clients like Inova Health System, Sentara Healthcare and Holy Cross Hospital. Prior to that, she worked for advertising agencies and in marketing leadership positions for financial institutions and healthcare organizations. Her expertise includes marketing for consumers, internal audiences and business-to-business communications.
Prior to joining the Paper and Packaging Board, she was Sr. Director of Sales & Marketing for National Spine & Pain Centers for three years. Sarah built the marketing infrastructure and brand platform for NSPC and its affiliate practices including sales functions, integration and branding of acquired individual practices and new patient capture and growth.
As Senior Director, Industry Outreach, she is responsible for connecting with and building value for the Paper and Packaging Board program within the paper industry and supply chain as well as with their downstream customers. She has developed programs and sales enablement resources for the industry that feature data-enriched storytelling to support customer conversations and conveys industry-wide unifying messages.
Sarah previously served on the board of The Alliance Theatre, a community theatre for all ages, where she has produced numerous musicals. She created the posters, flyers and programs for the shows, celebrating her love of the arts on paper! Today, she enjoys traveling and receiving a steady stream of e-commerce deliveries in corrugated boxes, and of course checking the cert stamp on the bottom to see which of our companies made the box!