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See how our campaign is making an historic impact.

Strategy. Stories. Scale. Success. Six years in, it all comes together for our industry. The Paper and Packaging Board’s continuance referendum is soon — October 12-23, 2020! Below is everything you need to know about our campaign impact and vision going forward.

Watch your 2020 State of the Campaign video.

Flip through your 2020 State of the Campaign report.

To download the State of the Campaign Report, click here.

Executive Summary Cover

Econometric Report Executive Summary

A USDA econometric study of the campaign from 2015-2018 which concludes a marketing ROI of 12:1.  

Your Campaign and Referendum Questions Answered

The Paper and Packaging Board became official in January 2014 following the industry’s overwhelming support to create the program. The law that governs our program requires the industry to hold a “continuance referendum” not later than seven years from the start of the program in January 2014. Companies who paid assessments in 2019 vote whether to renew it for seven more years. This vote is overseen by USDA and is set to take place between October 12-23, 2020. For additional information check out our Referendum 2020 FAQs.


Let’s talk Referendum.

A personal invitation from P+PB President Mary Anne Hansan


Have questions, comments, ideas, observations about the Paper and Packaging Board program? I invite you to reach out to me directly to talk. I value my time with you and the one-on-one conversations with our member companies. Covid-19 may not allow me to meet with you in person at this time but please reach out to me  by email or phone and let’s set up a time to talk! I am also available for executive leadership and individual briefings via Zoom at your convenience.

You can reach me at or 703.935.8591.