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paper
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corrugated roll
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magazine
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Boxes
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Ice cream cup

It’s Official. Industry votes to continue Paper and Packaging Board campaign.

Continued

There has never been a more opportune time as consumers and customers alike want to do the right thing by the planet, utilizing and buying products and packaging that are environmentally responsible and offer a lighter footprint.  
 
Our stewardship of our renewable resource, forests, makes paper and paper-based products a compelling and convincing choice.
 
With research in hand, we have already begun the work to bring this story to life in a way that benefits all of the companies supporting the campaign. 
 
Together, let’s keep moving our industry forward.

Watch your 2020 State of the Campaign video.

Flip through your 2020 State of the Campaign report.

To download the State of the Campaign Report, click here.

Executive Summary Cover

Econometric Report Executive Summary

A USDA econometric study of the campaign from 2015-2018 which concludes a marketing ROI of 12:1.