JOIN THE MOVEMENT. GO PAPERTARIAN!
The Paper & Packaging Board launched a new integrated campaign that asks consumers to live a papertarian lifestyle. Papertarians are people who make small choices every day, knowing they have a big impact on the environment. From choosing products made of paper and packaging to practicing proper recycling, there are endless opportunities to be a papertarian.
Learn more at howlifeunfolds.com.
INDUSTRY UPDATES
Newsletter: May 2023
What’s New
The Paper and Packaging Board Seeks Nominations for 2024 Board
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INDUSTRY RESOURCES
Sales Channel Tools
Find the information you need to drive home the value of paper and packaging.
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Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now!
SUSTAINABLE THOUGHTS BLOG
A Successful Campaign Starts In-House
While it is not required that we work in a paper mill, it is essential that the P+PB staff and our agencies understand the work of the industry throughout the value chain and our companies’ sustainability DNA.
2023 is a Referendum Year
This is a particularly important year for our national consumer campaign. Not only have we started to get people thinking…
Be a Papertarian! Creating a Movement to Choose Paper-Based Products.
A bold new movement has begun. It’s the papertarian movement kicked off by our new campaign that encourages people to live a…
2022 Campaign Impact Report
P+PB's national consumer marketing campaign promotes the consumption of paper-based products by increasing consumer…
Paper and Packaging Board’s How Life Unfolds® campaign
About the Campaign
At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
