2023 Campaign Impact Report Now Available

2023 Impact Report

Our 2023 Campaign Impact Report touches on our audience's reception to the papertarian campaign launched last April, which strongly resonated with consumers and performed well across multiple marketing channels. The piece also showcases the growing usage by manufacturers and brands of our consumer recycling reminder on boxes. The industry has a powerful sustainability story to tell, and we continue to find creative ways to tell that story with impact. 

Read the report here.


Newsletter: February 2024

February 2024
In this Issue:
Celebrating 10 Years of P+PB
Big Game Day Pizza Box Recycling
2023 Campaign Impact Report Now Available
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Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now! 


Paper and Packaging Board’s How Life Unfolds® campaign

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences.
Empty, Flatten and Recycle!
casey and page recycling

Latest Campaign Work

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Papertarians Care for the Planet