An Important Message from P+PB Board Chair, Jonathan Kraft

This October, paper manufacturers and importers supporting this campaign will be asked if they want to continue investing in this unified effort.

The business case for the campaign is strong and compelling as concern for the environment is not going away and customers and consumers alike are looking for industry to lead the way.  Therefore, telling our industry’s leadership and sustainability story at this time is a competitive advantage and a story worth telling.

P+PB Board Chair Jonathan Kraft speaks about the importance in business of building on momentum and continuing this important consumer conversation.

State of the Campaign Report is Now Available

The 9th annual State of the Campaign report is now available. This key annual touchpoint details the P+PB's ongoing impact on industry reputation, consumer preference and achieving all-time high engagement with our campaign ahead of the continuance referendum this October.

The piece showcases our recent work – including the Go Papertarian! initiative, Pack It! The Packaging Recycling Design Challenge, and pizza box recycling efforts – and details how the campaign is working to increase fiber recovery through education, showcasing innovation through plastic substitution and demonstrating the industry’s forest stewardship.

Read the report here.

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Your Campaign and Referendum Questions Answered

Don't see your question below? Read the full FAQ here.

Industry Leaders Voice Support

Referendum 2023: Santiago Arbelaez, International Paper

Referendum 2023: Rob Shepherd, The Kraft Group

Referendum 2023: Rob Melton, Domtar

Referendum 2023: Richard Bennett, PactivEvergreen

Referendum 2023: Mark Beamesderfer, Metsa Board

Referendum 2023: Lynda Ramsey, Domtar

Referendum 2023: Jonathan Kraft, The Kraft Group

Referendum 2023: John Mulcahy, Georgia-Pacific

Referendum 2023: Beth Cormier, Sappi

Referendum 2023: An Boon, Graphic Packaging International

Let's Talk Referendum

A personal invitation from P+PB President Mary Anne Hansan

Have questions, comments, ideas or observations about the Paper and Packaging Board program? I invite you to reach out to me directly to talk. I value my time with you and the one-on-one conversations with our member companies.

You can reach me at or 703-935-8591.