Pulp Magic

NOVEMBER 1, 2018

“The Next Great Package” Design Challenge Helps Solve Everyday Problems

It goes without saying that as an industry, we’re firm believers that innovations in paperboard and corrugated packaging can be used to solve some of life’s everyday challenges. But this month we are putting our money where our mouth is with the launch of our own reality style design challenge and 3-part video series, “The Next Great Package.”

Hosted by design and technology commentator Adesina Sanchez, the contest documents the journey of some of the country’s brightest engineers and designers going one on one as they develop solutions to three very different problems using paper and cardboard. The design challenge ranged from creating a shoebox design for fashionistas with limited physical mobility for Zappos, to a family-style takeout taco kit for Moe’s Southwest Grill and a functional, tech-forward tissue box for YOTEL hotels.

How did our designers interpret these unique challenges, and who will create The Next Great Package? Go to our How Life Unfolds YouTube channel to enjoy the full episodes as they are released!

Watch the full series here:

Design for Purpose

Design for Food

Design for Tech