NEWS, DATA & ANALYTICS
Key Metrics from 2016 Attitude ...
In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and Usage survey show improving perceptions of paper and packaging products among the campaign’s target audience. In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and Usage survey show improving perceptions of paper and packaging products among the campaign’s target audience. In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and...
PULP MAGIC BLOG
Catalogs Bring Quiet to Christmas ...
Posted on December 5, 2016

The frantic run-up to Christmas easily makes the Scrooges among us say "Bah, Humbug!" Not me--I think it’s great! There’s nothing like getting lost in holiday music, wishful advertisements, shipping deliveries and endless commotion! There’s another Christmas tradition that I enjoy as much as Christmas cards: holiday catalogs! I turn to these magazine-like pages to find that perfect gift.  Cooking gadgets from Williams-Sonoma or beautiful Italian leather boots seen in a Nordstrom catalog. These product showcases transport us to enjoy the aspirational ... The frantic run-up to Christmas easily makes the Scrooges among us say "Bah, Humbug!" Not me--I think it’s great! There’s nothing like getting lost in holiday music, wishful advertisements, shipping deliveries and endless commotion! There’s another Christmas tradition that I enjoy as much as Christmas cards: holiday catalogs! I turn to these magazine-like pages to find that perfect gift.  Cooking gadgets from Williams-Sonoma or beautiful ... The frantic run-up to Christmas easily makes the Scrooges among us say "Bah, Humbug!" Not me--I think it’s great! There’s nothing like getting lost in holiday music, wishful advertisements, shipping deliveries and endless commotion! There’s another Christmas tradition that I enjoy as ... The frantic run-up to Christmas easily makes the Scrooges among us say "Bah, Humbug!" Not me--I think it’s great! There’s nothing like getting lost in holiday music, wishful advertisements, shipping deliveries and endless commotion! There’s another Christmas tradition that I enjoy as much as Christmas cards: holiday catalogs! I turn ...
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