NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
New Paper Campaign Builds on ...
Posted on February 14, 2018

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up our messages and get that big-league brand recognition has been rapidly changing and the marketing landscape is arguably harder to negotiate and more fragmented than ever. Consider this. The 30-second TV commercial, ... Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up our messages and get that big-league brand recognition has been rapidly changing and the marketing ... Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The ... Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up ...
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