NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
Two Uses Are Better Than ...
Posted on December 8, 2017

First there was recycling.  Then there was reusing.  But today we’re seeing something much bigger.  It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources we use and then recover and regenerate them when possible. A sign of the times is that many Millennials who would sooner use Uber or a bike share than get a license and drive a car. And interestingly, cardboard packaging is on ... First there was recycling.  Then there was reusing.  But today we’re seeing something much bigger.  It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources we use and then recover and regenerate them when possible. A sign of the times is that many Millennials who would sooner use Uber or ... First there was recycling.  Then there was reusing.  But today we’re seeing something much bigger.  It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources we use ... First there was recycling.  Then there was reusing.  But today we’re seeing something much bigger.  It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources we use and then recover and regenerate them when possible. ...
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