NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
Celebrate Craft Beer Week in ...
Posted on May 2, 2018

What does paper have to do with craft beer? More than you might think. First, they share a lot of the same attributes. They both tend to evoke authenticity, variety and a certain “craftiness.” They’re comforting and familiar. Old-fashioned and yet totally up to date. So, to celebrate Craft Beer Week (May 14-20) we are taking a look at what’s new in craft beer packaging. [caption id="attachment_3143" align="alignleft" width="300"] Photo credit: Land-Grant Brewing Company[/caption] The first thing to know is that craft ... What does paper have to do with craft beer? More than you might think. First, they share a lot of the same attributes. They both tend to evoke authenticity, variety and a certain “craftiness.” They’re comforting and familiar. Old-fashioned and yet totally up to date. So, to celebrate Craft Beer Week (May 14-20) we are taking a look at what’s new in craft beer packaging. ... What does paper have to do with craft beer? More than you might think. First, they share a lot of the same attributes. They both tend to evoke authenticity, variety and a certain “craftiness.” They’re comforting and familiar. Old-fashioned and yet totally ... What does paper have to do with craft beer? More than you might think. First, they share a lot of the same attributes. They both tend to evoke authenticity, variety and a certain “craftiness.” They’re comforting and familiar. Old-fashioned and yet totally up to date. So, to celebrate Craft Beer ...
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