NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
Time for a New Day ...
Posted on January 9, 2018

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps available for your phone. With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps available for your phone. With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by ... With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 ...
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