NEWS, DATA & ANALYTICS
Key Metrics from 2016 Attitude ...
In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and Usage survey show improving perceptions of paper and packaging products among the campaign’s target audience. In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and Usage survey show improving perceptions of paper and packaging products among the campaign’s target audience. In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and...
PULP MAGIC BLOG
Cardboard is One of the ...
Posted on July 28, 2016

A recent article (“Why Is There So Much Cardboard” By Katy Steinmetz, 6/30/16) published by TIME Magazine, doesn’t tell the whole story on the ecology and the economics of packaging made from paper. The article ends by questioning when consumers’ taste for the speed and convenience of e-commerce will be “matched by their demand for businesses to consider the environmental costs” of the paper-based packaging in which many of these goods are shipped. We sent the following response which went unacknowledged so ... A recent article (“Why Is There So Much Cardboard” By Katy Steinmetz, 6/30/16) published by TIME Magazine, doesn’t tell the whole story on the ecology and the economics of packaging made from paper. The article ends by questioning when consumers’ taste for the speed and convenience of e-commerce will be “matched by their demand for businesses to consider the environmental costs” of the paper-based packaging ... A recent article (“Why Is There So Much Cardboard” By Katy Steinmetz, 6/30/16) published by TIME Magazine, doesn’t tell the whole story on the ecology and the economics of packaging made from paper. The article ends by questioning when consumers’ taste for ... A recent article (“Why Is There So Much Cardboard” By Katy Steinmetz, 6/30/16) published by TIME Magazine, doesn’t tell the whole story on the ecology and the economics of packaging made from paper. The article ends by questioning when consumers’ taste for the speed and convenience of e-commerce will be ...
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