NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
On a Roll!
Posted on July 18, 2018

At the three-year mark, we have just conducted four industry webinars to report on the progress of the Paper & Packaging – How Life Unfolds® campaign to over 300 people. I am pleased to report that our data suggests we are off to a good start and the future looks even more promising. According to Cornell economist Harry Kaiser, PhD, the marketing campaign has contributed close to 500,000 short tons a year to paper-based packaging consumption from 2015 to 2017. A consumption ... At the three-year mark, we have just conducted four industry webinars to report on the progress of the Paper & Packaging – How Life Unfolds® campaign to over 300 people. I am pleased to report that our data suggests we are off to a good start and the future looks even more promising. According to Cornell economist Harry Kaiser, PhD, the marketing campaign has contributed ... At the three-year mark, we have just conducted four industry webinars to report on the progress of the Paper & Packaging – How Life Unfolds® campaign to over 300 people. I am pleased to report that our data suggests we are off ... At the three-year mark, we have just conducted four industry webinars to report on the progress of the Paper & Packaging – How Life Unfolds® campaign to over 300 people. I am pleased to report that our data suggests we are off to a good start and the future looks ...
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