NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
People Still Like Their Bills ...
Posted on October 11, 2017

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  What’s more, 43 million of them consciously choose paper. Why the persistent preference for paper? One reason is that emailed bills are not as convenient as they ... Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  What’s more, 43 million of them consciously choose paper. Why ... Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, ... Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements ...
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