NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
Paper–Based Packaging: the Kinder, Gentler ...
Posted on November 9, 2017

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it should not come as a surprise that the paper – based packaging that brings the digital fruits of our labor to our doors is also providing a satisfying, tactile unboxing experience. With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it should not come as a surprise that the paper – based packaging that brings the ... With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street ... With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it ...
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