NEWS, DATA & ANALYTICS
Highlights from the 2016 Consumer ...
In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts' statistics. To measure campaign performance and impact, following each flight of broadcast television, the Paper and Packaging Board fields an Attitude and Usage survey. Highlights include: 79% say even though technology has become more advanced, paper still continues to play an... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts' statistics. To measure campaign performance and impact, following each flight of broadcast television, the Paper and Packaging Board... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts' statistics. To measure...
PULP MAGIC BLOG
Don’t Throw Away That Empty ...
Posted on February 23, 2017

Just last month, supermarket entrances across the country were flanked with young sales women in their own version of army green raising money for a myriad of activities, including charity, selling – you guessed it – Girl Scout cookies. By now, many boxes have been delivered and let’s just say, total indulgence is taking place at my house! How about yours? This year is extra special because 2017 marks 100 years since the girls of Mistletoe Troop in Muskogee, Oklahoma hit upon ... Just last month, supermarket entrances across the country were flanked with young sales women in their own version of army green raising money for a myriad of activities, including charity, selling – you guessed it – Girl Scout cookies. By now, many boxes have been delivered and let’s just say, total indulgence is taking place at my house! How about yours? This year is extra ... Just last month, supermarket entrances across the country were flanked with young sales women in their own version of army green raising money for a myriad of activities, including charity, selling – you guessed it – Girl Scout cookies. By now, many ... Just last month, supermarket entrances across the country were flanked with young sales women in their own version of army green raising money for a myriad of activities, including charity, selling – you guessed it – Girl Scout cookies. By now, many boxes have been delivered and let’s just say, ...
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