NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
Results Are In: Paper Remains ...
Posted on August 10, 2017

Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives. Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives. Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives. Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives.
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