NEWS, DATA & ANALYTICS
Key Metrics from 2016 Attitude ...
In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and Usage survey show improving perceptions of paper and packaging products among the campaign’s target audience. In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and Usage survey show improving perceptions of paper and packaging products among the campaign’s target audience. In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. One year later, they gathered in Washington, D.C., to assess the campaign’s impact. Results tracked from August 2015 through May 2016 in a wave-over-wave Attitude and...
PULP MAGIC BLOG
Students Love Print
Posted on August 8, 2016

You know what’s cool at school these days? Books printed on paper. And it’s not just a retro thing like vinyl records or flip phones. Both scientific studies and the observations of teachers point to a continued preference for printed textbooks over electronic versions among college students. One digital textbook pilot program at the University of Washington even found that about a quarter of students participating in the study bought print versions of the e-textbooks they were given for free. By the ... You know what’s cool at school these days? Books printed on paper. And it’s not just a retro thing like vinyl records or flip phones. Both scientific studies and the observations of teachers point to a continued preference for printed textbooks over electronic versions among college students. One digital textbook pilot program at the University of Washington even found that about a quarter of students ... You know what’s cool at school these days? Books printed on paper. And it’s not just a retro thing like vinyl records or flip phones. Both scientific studies and the observations of teachers point to a continued preference for printed textbooks over ... You know what’s cool at school these days? Books printed on paper. And it’s not just a retro thing like vinyl records or flip phones. Both scientific studies and the observations of teachers point to a continued preference for printed textbooks over electronic versions among college students. One digital textbook ...
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