NEWS, DATA & ANALYTICS
Highlights from the 2016 Consumer ...
In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts' statistics. To measure campaign performance and impact, following each flight of broadcast television, the Paper and Packaging Board fields an Attitude and Usage survey. Highlights include: 79% say even though technology has become more advanced, paper still continues to play an... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts' statistics. To measure campaign performance and impact, following each flight of broadcast television, the Paper and Packaging Board... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR... In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts' statistics. To measure...
PULP MAGIC BLOG
#PoweredByPaper Shakes Up High-Tech ‘South ...
Posted on April 3, 2017

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% corrugated booth that featured a curated collection of paper and cardboard innovations that made up the #PoweredByPaper gallery. The 20x20 booth, created of GoKarton, became a place for visitors to experience their ... I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% corrugated booth that featured a curated collection of paper and cardboard innovations that made up ... I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign ... I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% ...
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