NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
Why We’re Wedded to Paper
Posted on June 1, 2018

Last month’s royal wedding of Prince Harry and Meghan Markle reminded me of how important a role tradition plays in marriage ceremonies as well as how important it is to evolve and change. For example, no wedding is complete without an invitation, right? It’s been the way to go since the beginning of time. This is a tradition that still seems to make incredible sense to me. Engraved script on heavy card stock literally adds weight to the message. The paper itself ... Last month’s royal wedding of Prince Harry and Meghan Markle reminded me of how important a role tradition plays in marriage ceremonies as well as how important it is to evolve and change. For example, no wedding is complete without an invitation, right? It’s been the way to go since the beginning of time. This is a tradition that still seems to make incredible sense ... Last month’s royal wedding of Prince Harry and Meghan Markle reminded me of how important a role tradition plays in marriage ceremonies as well as how important it is to evolve and change. For example, no wedding is complete without an invitation, ... Last month’s royal wedding of Prince Harry and Meghan Markle reminded me of how important a role tradition plays in marriage ceremonies as well as how important it is to evolve and change. For example, no wedding is complete without an invitation, right? It’s been the way to go since ...
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