NEWS, DATA & ANALYTICS
Evaluating the Impact of P+PB ...
A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption. A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of... A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign...
PULP MAGIC BLOG
Balancing the Need to Know ...
Posted on July 24, 2017

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers -- and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to continually ask ourselves tough questions and give you our very best effort and thinking. There was a common thread in the questions I received during the webinar ... Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers -- and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to continually ask ourselves tough questions and give you our very ... Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers -- and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your ... Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers -- and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and ...
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