As campaign manager for the Paper and Packaging Board, Mei brings both creative and strategic thinking to the team, informing social media, digital advertising and campaign measurement with metrics and analysis. She designs key social and digital campaign elements including high-performing digital ads and social media stories.
She holds a bachelor’s degree from James Madison University in Media Arts and Design. During college, she worked as a marketing specialist, undergraduate research assistant and content intern, developing and honing her skills in content creation and strategy, experimental and market research in addition to data analysis.
When she isn’t out and about exploring with her trusty camera, you can find her curled up with a good book – or three or four. She loves the library because you can check out multiple books at a time, so she always has something to read.