JULY 12, 2017

2016 State of the Campaign Report to the industry

Analysis from Harry Kaiser, PhD of Cornell, reported that monthly data, gathered from government and industry sources and representing the five grades participating in the program, revealed the checkoff program’s positive contribution to the market.  In addition to ongoing econometric studies which measure the incremental tons attributable to the advertising, the Paper and Packaging Board reports the campaign’s impact on attitude and use of paper and packaging, message awareness, as well as social media growth and participation. These metrics, along with other campaign highlights, can be found in the State of the Campaign Report to the industry, including the 2016 annual financial report.