Highlights from the 2016 Consumer Campaign & Research
In July 2015, the Paper + Packaging Board launched a national promotional campaign to increase awareness and use of paper and paper-based packaging products. The campaign performance highlights includes attitudinal research, top packaging/themes covered across national news, social & PR successes as well as major holiday efforts’ statistics.
To measure campaign performance and impact, following each flight of broadcast television, the Paper and Packaging Board fields an Attitude and Usage survey. Highlights include: 79% say even though technology has become more advanced, paper still continues to play an important role in their lives. 72% believe storing information on paper is a valuable thing to do. And 67% say corrugated cardboard is essential to how they live their lives.