Pulp Magic: renewable resource

APRIL 3, 2017
#PoweredByPaper Shakes Up High-Tech ‘South By’
by Mary Anne Hansan Tags: , , , , ,

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% corrugated booth that featured a curated collection of paper and ...

NOVEMBER 30, 2016
It’s the Most Wonderful Unboxing Time of the Year
by Mary Anne Hansan Tags: , , , ,

I received my first post-Thanksgiving holiday order today, and immediately I was filled with anticipation about the gifts I ordered. Would the gifts be cherished as much as the effort that went into my careful selection? Would the recipients who opened my gift be as excited as I was when I first inspected my purchase? This moment had all the ...

FEBRUARY 24, 2016
What the New York Times Misses on the Economics and Environmental Profile of Paper-based Packaging
by Mary Anne Hansan Tags: , ,

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but it’s important that readers know the full story. * * * To the Editor— A recent article (“E-Commerce: Convenience Built ...

SEPTEMBER 18, 2015
Note to Bloggers: We’re in a Tree Planting Business
by Mary Anne Hansan Tags: , , ,

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many of them families on small plots—who provide the raw material for paper and packaging products, considered among the most reusable ...

SEPTEMBER 8, 2015
Three (trillion) Cheers for the Forests
by Paper Check-off Tags: ,

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by scientists from Yale University: Three trillion. That’s worth repeating: 3,000,000,000,000. The hard proof and good news confirms what Americans have ...