Pulp Magic: paper and packaging industry

OCTOBER 6, 2014
Using Digital to Sell the Future of Paper
by Paper Checkoff Tags: ,

I’ve written about how magic sometimes happens at the convergence of paper and digital and this funny French commercial is an excellent example.  Le Trefle, a toilet paper brand from the Italian paper manufacturing company Sofidel, produced this brilliant commercial to show that there are no digital alternatives to some types of paper. What’s interesting about this commercial is the way ...

SEPTEMBER 4, 2014
Glatfelter — Specializing In Just About Everything
by Paper Checkoff Tags: , ,

“Enhancing Everyday Life” is simultaneously a humble and audacious aspiration.  It’s a claim that our industry can identify with.  Paper and packaging is both indispensable and largely invisible to the people who depend on it.  In fact, it’s so ubiquitous that most people don’t give it a second thought.  Yet paper enhances everyday life in ways that are impossible to ...