Pulp Magic: paper and packaging industry

MAY 2, 2016
Good Stewardship and the Benefits of Paper
by Mary Anne Hansan Tags: ,

USA Today ran a recent op-ed, “Paper may be bad for trees, but it is good for people,” by Tal Gross, 04/20/16, where the author suffers from needless guilt. Professor Gross rightly values the meaningful use of paper to improve comprehension and retention among his students, but he should not think that using paper is bad for our forests. In ...

SEPTEMBER 28, 2015
In Support of Checkoffs
by Mary Anne Hansan Tags: ,

If you read or listened to a recent NPR segment (“Why Does Government Act As Tax Collector For Agribusiness?” September 23, 2015) you’d come away with a less than clear understanding of how USDA commodity checkoff programs work. Checkoff programs have been around under federal law since 1966 when Congress passed the Cotton Research and Promotion Act. Often referred to ...

SEPTEMBER 23, 2015
Authentic Paper: A Material for Today and the Future
by Paper Check-off Tags: ,

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing could be further from the ...

JULY 10, 2015
Consumer Campaign Reaches Its Intended Target: Customers
by Paper Checkoff Tags:

As “Paper and Packaging — How Life Unfolds™” rolled out to our companies, the industry, its customers and consumers broadly on Wednesday, I was racking my brain for an image or a message from these last 13 months of work that summed up the importance of this campaign to our companies. The right words were not coming to me. And ...

JUNE 26, 2015
Industry Campaign Will Communicate Life’s Best Moments and Important Supporting Role of Paper and Packaging
by Paper Checkoff Tags: , ,

Over these past several months I’ve had time to consider how frequently paper and packaging enables and empowers my life . . . how much it is a part of my day, every day. And how much I rely on it. I came to realize that paper is not only ubiquitous but it has a simplicity and clarity of purpose ...

OCTOBER 6, 2014
Using Digital to Sell the Future of Paper
by Paper Checkoff Tags: ,

I’ve written about how magic sometimes happens at the convergence of paper and digital and this funny French commercial is an excellent example.  Le Trefle, a toilet paper brand from the Italian paper manufacturing company Sofidel, produced this brilliant commercial to show that there are no digital alternatives to some types of paper. What’s interesting about this commercial is the way ...