Pulp Magic: paper and packaging industry

NOVEMBER 30, 2016
It’s the Most Wonderful Unboxing Time of the Year
by Mary Anne Hansan Tags: , , , ,

I received my first post-Thanksgiving holiday order today, and immediately I was filled with anticipation about the gifts I ordered. Would the gifts be cherished as much as the effort that went into my careful selection? Would the recipients who opened my gift be as excited as I was when I first inspected my purchase? This moment had all the ...

NOVEMBER 2, 2016
History of Voting with Paper
by Mary Anne Hansan Tags: , ,

When you vote this Election Day, it’s good to remember that you’re taking part in a ritual of democracy with a rich history. The ancient Greeks who not only invented democracy but also the mechanics of voting used to throw small metal tokens marked with their preferred candidate into a jar where they could be counted. The Venetians used small ...

OCTOBER 24, 2016
Your Brain Loves Paper
by Mary Anne Hansan Tags: , ,

What’s so special about paper? For one thing, your mind and body love it. Humans have evolved a sense of touch so powerful that we easily forget its influence on us. But there’s a growing body of scientific research in the field of haptics that strongly suggests the tangible nature of paper makes it a remarkably effective communications medium. A ...

SEPTEMBER 23, 2016
Unboxing the Future of Packaging
by Mary Anne Hansan Tags: , ,

It’s not hard to see that paper-based packages like boxes and digital technology enjoy a synergistic relationship. Each one needs the other to deliver on and enhance the customer experience. In fact, as one packaging trends observer put it, you could say we’re living in the golden age of packaging. The aisles of our brick and mortar stores are lined ...

AUGUST 8, 2016
Students Love Print
by Mary Anne Hansan Tags: , , ,

You know what’s cool at school these days? Books printed on paper. And it’s not just a retro thing like vinyl records or flip phones. Both scientific studies and the observations of teachers point to a continued preference for printed textbooks over electronic versions among college students. One digital textbook pilot program at the University of Washington even found that ...

JULY 28, 2016
Cardboard is One of the Most Recycled Materials on the Planet, and That’s Just the Beginning of Its Sustainability Story
by Mary Anne Hansan Tags: , ,

A recent article (“Why Is There So Much Cardboard” By Katy Steinmetz, 6/30/16) published by TIME Magazine, doesn’t tell the whole story on the ecology and the economics of packaging made from paper. The article ends by questioning when consumers’ taste for the speed and convenience of e-commerce will be “matched by their demand for businesses to consider the environmental ...