Pulp Magic: paper

JANUARY 9, 2018
Time for a New Day Planner
by Mary Anne Hansan Tags: ,

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps ...

OCTOBER 11, 2017
People Still Like Their Bills on Paper
by Mary Anne Hansan Tags: , ,

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  What’s more, 43 million of ...

SEPTEMBER 28, 2017
Paper Can Get You Hired
by Mary Anne Hansan Tags: , ,

Fall is a great time to start something new.  The frivolity of summer is behind you and the air feels crisp with possibility. But starting something new, like a job, still begins with something old, like a resume. Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to ...

For Food Safety, Think Inside the Box
by Mary Anne Hansan Tags: , , ,

September is Food Safety Month which makes this a great time to talk about the importance of clean and recyclable paper packaging. What’s the connection? Well, think about how the food you eat gets from the farm to your dinner table. Chances are, at some point, it came in a box. And there are a bunch of good reasons for ...

APRIL 3, 2017
#PoweredByPaper Shakes Up High-Tech ‘South By’
by Mary Anne Hansan Tags: , , , , ,

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% corrugated booth that featured a curated collection of paper and ...

JANUARY 17, 2017
New Year, New (Organized) You
by Mary Anne Hansan Tags: , , ,

“Ok, this is the year I get organized.” You may have said this yourself, I know I have. Most New Year resolutions are a triumph of hope over experience but January is still a great time for a fresh start and who can deny a person a little hope as winter settles in? The easiest way to start getting organized ...