Pulp Magic: imagination

FEBRUARY 12, 2016
Happy Palentine’s Day!
by Mary Anne Hansan Tags: , ,

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the name suggests, Palentine’s Day is an opportunity to recognize your pals with a purely platonic, no-strings-attached, sincere gesture of friendship. ...

JANUARY 29, 2016
Eating & Drinking Out-of-the-Box
by Mary Anne Hansan Tags: , ,

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine.  Wine in a box was the purview of budget brands . . . but no longer.  You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in ...

JANUARY 13, 2016
Powerball Fever and the Winning Piece of Paper
by Mary Anne Hansan Tags:

Okay, I admit it.  I have Powerball fever.  With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having the right piece of paper. I can’t help but think about how one small slip of paper can change someone’s ...

DECEMBER 23, 2015
Paper & Packaging in Magical Store Windows
by Mary Anne Hansan Tags: , , ,

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store tries to outdo last year’s fantasies. There’s even an interactive walking tour on Google Maps so you don’t have to ...

DECEMBER 7, 2015
Packaging and the Brand
by Mary Anne Hansan Tags: ,

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s because packaging is one of the few touchpoints that brands of all kinds can directly control outside of their stores ...

SEPTEMBER 23, 2015
Authentic Paper: A Material for Today and the Future
by Paper Check-off Tags: ,

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing could be further from the ...