Pulp Magic: hand-written communication

AUGUST 31, 2016
Writing Longhand on Paper Is the Key to These Fiction Writers’ Success
by Mary Anne Hansan Tags: ,

With Labor Day coming up, I’ve been feverishly trying to catch up on my summer reading. I confess I have an affinity for fiction and Elin Hilderbrand’s novels, like this year's “The Rumor” that have earned her the title “the queen of the summer novel.” Even more remarkable than Hilderbrand’s ability to turn out two highly addictive novels per year ...

JUNE 14, 2016
Old Style + New Tech = Timeless Magic
by Mary Anne Hansan Tags: ,

I love the doodles that Google puts on its search page to mark a holiday or special event, but recently I saw one that I didn’t recognize.  It was a silhouette of an older lady cutting intricate designs in paper.  The doodle told a charming little story - all in a unique silhouetted style.  It turns out the Google doodle ...

MAY 20, 2016
Take Me Out to The Ball Game. And Don’t Forget to Bring Paper
by Mary Anne Hansan Tags: , , ,

Baseball is back in full swing and my home team Nationals are enjoying their best ever season start. There are plenty of reasons why they’re doing so well (I don’t want to jinx it) but one theory has to do with paper. Specifically, pitching coach Mike Maddux is known to make his next game starting pitcher track every pitch, swing, ...

DECEMBER 10, 2015
Why Paper Persists
by Mary Anne Hansan Tags: , , ,

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB). But readers ...

NOVEMBER 30, 2015
The Golden Age of Postcards
by Mary Anne Hansan Tags: ,

Before Facebook and Twitter there were postcards. Lots and lots of postcards. It’s hard to imagine now but just after the turn of the century, the world was experiencing something like postcard mania. In 1908, the U.S. postal Service delivered more than 600 million postcards and by 1913 that number was just under a billion. People sent postcards the way ...

AUGUST 14, 2015
P+PB’s First Guest Blog Post — View from an Internship
by Paper Check-off Tags: , ,

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the concept of our campaign from the minute he participated in focus groups we conducted last summer.  Before heading off to ...