Pulp Magic: digital

DECEMBER 10, 2015
Why Paper Persists
by Mary Anne Hansan Tags: , , ,

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB). But readers ...

NOVEMBER 6, 2015
Parents’ Technology Crisis and the Reassurance of Paper
by Mary Anne Hansan Tags: , ,

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery. When asked directly by Bush about whether Witherspoon’s children write thank you notes via text or letters, Witherspoon emphasizes written ...

JUNE 10, 2015
Printing in Three Dimensions Is New Old Technology
by Paper Checkoff Tags: , , ,

While printing on paper has always been an art form in two dimensions, some visionaries have managed to print in three using the same paper, ink and presses as the rest of us. Author/artists such as Vojtěch Kubašta who published books with pop-up pages in Czechoslovakia pioneered a cutting and printing process that has delighted children as well as adults ...

JANUARY 27, 2015
Has the Demise of the Printed Book Been Exaggerated?
by Paper Checkoff Tags: , ,

Mark Twain, one of the best selling authors in American history, once famously quipped “reports of my death have been greatly exaggerated.” The same can be said for the printed book and traditional bookstores. According to Publishers Weekly, face-to-face book sales are staging a comeback. The trade magazine reports that sales of printed books sold through traditional outlets rose 2.4% last ...

OCTOBER 6, 2014
Using Digital to Sell the Future of Paper
by Paper Checkoff Tags: ,

I’ve written about how magic sometimes happens at the convergence of paper and digital and this funny French commercial is an excellent example.  Le Trefle, a toilet paper brand from the Italian paper manufacturing company Sofidel, produced this brilliant commercial to show that there are no digital alternatives to some types of paper. What’s interesting about this commercial is the way ...

JUNE 26, 2014
Welcome to Pulp Magic
by Paper Checkoff Tags: ,

The futurist, Arthur C. Clarke, once wrote, “any sufficiently advanced technology is indistinguishable from magic.” By that definition I am privileged to work in the world’s first advanced technology — pulp, paper and paperboard— and the magic of it astounds me. Perhaps it’s because we see these products so often in so many places that we sometimes fail to appreciate ...