Pulp Magic: business transactions

JANUARY 29, 2016
Eating & Drinking Out-of-the-Box
by Mary Anne Hansan Tags: , ,

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine.  Wine in a box was the purview of budget brands . . . but no longer.  You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in ...

DECEMBER 10, 2015
Why Paper Persists
by Mary Anne Hansan Tags: , , ,

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB). But readers ...

APRIL 23, 2015
The Power of Pen on Paper
by Paper Check-off Tags: ,

This year our annual report is a little different . . . it’s handwritten. We used a team of artists and calligraphers from Polygraph in Washington, D.C. to create a pen and paper proof of the report that was then reproduced in a limited print run. The effect is lovely in the sense that it communicates on an emotional level ...