Pulp Magic

NOVEMBER 30, 2016

It’s the Most Wonderful Unboxing Time of the Year


I received my first post-Thanksgiving holiday order today, and immediately I was filled with anticipation about the gifts I ordered. Would the gifts be cherished as much as the effort that went into my careful selection? Would the recipients who opened my gift be as excited as I was when I first inspected my purchase? This moment had all the thrills of an unboxing video, one of the many “reveal” videos on the Internet, where fellow shoppers and shippers share unboxing life. In fact, consumer interest in unboxing peaks this time of year – as the videos provide a kind of adrenaline rush for discerning gift-givers and, yes, occasionally myself. Take a peek at what’s behind the video phenomenon and the science that explains why we love them.