Pulp Magic

FEBRUARY 12, 2016

Happy Palentine’s Day!

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least.

For you, there’s now Palentine’s Day. As the name suggests, Palentine’s Day is an opportunity to recognize your pals with a purely platonic, no-strings-attached, sincere gesture of friendship. So how do you celebrate this thoroughly modern occasion? With paper, of course. And a little digital magic.

There is already a wide variety of clever Palentine’s Day card designs circulating on the internet and for the more obsessive/compulsive of us there are sites offering full-blown Palentine’s Day themed party ideas complete with paper invitations and party favors.

Make no mistake, expressing love (or just enduring friendship) is big business. Americans will spend $1.1 billion on Valentine’s Day cards this year, according to the National Retail Federation. Palentine’s cards could become a big deal as well.

PalentinesDay-1024x784Why? Because there’s no substitute for the tactile honesty of a printed card in the hands of a loved one. Paper works they way e-mail doesn’t and a good-looking card stands up long after the flowers and chocolates are gone.

But what if you’ve put off Palestine’s’ Day to the very last minute? Fortunately, the greeting card entrepreneurs at Hello!Lucky have created a line of ready to print card designs appropriate for the day just for us.

My advice – download and print your Palentine’s Day cards right now and make plans to spend some quality time with the ones you like.