Pulp Magic

JULY 17, 2014

Gulf™ Oil’s Cardboard Lunar Model

Forty-five years ago this month, millions of Americans watched and waited as the Apollo 11 astronauts approached the Moon for the first extraterrestrial landing. At the same time thousands of American kids struggled to complete an insanely difficult cardboard model of the Lunar Module (LM) distributed free at Gulf™ Oil gas stations across the country in the summer of 1969.

The model came in four sheets and required literally hours of cutting, folding, inserting tabs and sliding various pieces together. If you persevered — and many kids did in that pre-digital age of three television channels — the result was a remarkably accurate and beautiful miniature of America’s crowning technological achievement. And it was all rendered in high-quality, four-color, semi gloss paper stock.

It’s hard to find any completed examples of Gulf’s cardboard LM but to commemorate this great moment in history (and paper) link to the Lower Hudson Valley Paper Model E-Gift Shop for a full-sized rendering that you can print out at home. Use the heaviest stock you have for best results. And good luck!