Consumer Campaign Reaches Its Intended Target: Customers
As “Paper and Packaging — How Life Unfolds™” rolled out to our companies, the industry, its customers and consumers broadly on Wednesday, I was racking my brain for an image or a message from these last 13 months of work that summed up the importance of this campaign to our companies.
The right words were not coming to me.
And then they showed up in my inbox late Wednesday night — in the form of an email from my nephew in response to the email I sent to my family about the start of the campaign.
“It (the campaign) looks great! My company uses (buys) tons and tons of kraft corrugate, so we are happy supporters!”
That is one happy customer. Here’s to many more.