Pulp Magic

Welcome to Pulp Magic blog with campaign insights and commentary.
Cardboard Is Awesome
By Mary Anne Hansan

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed ...

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed with cardboard as we are. It reminds us of how remarkably useful cardboard is.  And …

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed with cardboard as we are. It reminds us of how remarkably useful cardboard is.  And …

Meet the Man Behind the Trees
By Mary Anne Hansan Tags paper and packaging industry arbor day managed forests

At the end of April we celebrated Arbor Day, but for the rest of the year we should celebrate the person who came up with the idea of replanting forests: J. Sterling Morton. Morton was a collection of contradictions and ...

At the end of April we celebrated Arbor Day, but for the rest of the year we should celebrate the person who came up with the idea of replanting forests: J. Sterling Morton. Morton was a collection of contradictions and accomplishments.  He was a campus radical expelled from the University of Michigan (they later gave …

At the end of April we celebrated Arbor Day, but for the rest of the year we should celebrate the person who came up with the idea of replanting forests: J. Sterling Morton. Morton was a collection of contradictions and accomplishments.  He was a campus radical expelled from the University of Michigan (they later gave …

#PoweredByPaper Shakes Up High-Tech ‘South By’
By Mary Anne Hansan Tags paper recyclable paper and packaging industry brand experience renewable resource packaging

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life ...

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% corrugated booth that featured a …

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% corrugated booth that featured a …

Don’t Throw Away That Empty Samoa Box
By Mary Anne Hansan

Just last month, supermarket entrances across the country were flanked with young sales women in their own version of army green raising money for a myriad of activities, including charity, selling – you guessed it – Girl Scout cookies. By ...

Just last month, supermarket entrances across the country were flanked with young sales women in their own version of army green raising money for a myriad of activities, including charity, selling – you guessed it – Girl Scout cookies. By now, many boxes have been delivered and let’s just say, total indulgence is taking place …

Just last month, supermarket entrances across the country were flanked with young sales women in their own version of army green raising money for a myriad of activities, including charity, selling – you guessed it – Girl Scout cookies. By now, many boxes have been delivered and let’s just say, total indulgence is taking place …