Pulp Magic

Welcome to Pulp Magic blog with campaign insights and commentary.
Results Are In: Paper Remains Preferred Technology for Productive Learning
By Mary Anne Hansan

Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives.

Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives.

Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives.

Balancing the Need to Know and Standing the Test of Time
By Mary Anne Hansan

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you ...

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to …

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to …

The Quandary of Measurement
By Mary Anne Hansan

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a ...

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a marketing effort when you have hard retail sales data but our business by and large does not work that way, ...

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a marketing effort when you have hard retail sales data but our business by and large does not work that way, so we use the best measurement tools we have.

Subscription Box Industry is an Increasingly Bigger Player in the New Retail ...
By Mary Anne Hansan

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a ...

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a bit uncertain.  One thing that is certain is that the $420 billion U.S. subscription market …

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a bit uncertain.  One thing that is certain is that the $420 billion U.S. subscription market …