Pulp Magic

Welcome to Pulp Magic blog with campaign insights and commentary.
Paper–Based Packaging: the Kinder, Gentler Side of Our Increasingly Digital Life
By Mary Anne Hansan

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down ...

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it should not come as a surprise that the paper – ...

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it should not come as a surprise that the paper – based packaging that brings the digital fruits of our labor to our doors is also providing a satisfying, tactile unboxing experience.

People Still Like Their Bills on Paper
By Mary Anne Hansan Tags paper paper industry bills

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey ...

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  …

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  …

Paper Can Get You Hired
By Mary Anne Hansan Tags paper resume paper in the workplace

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.

For Food Safety, Think Inside the Box
By Mary Anne Hansan Tags paper paper and packaging industry packaging food safety

September is Food Safety Month which makes this a great time to talk about the importance of clean and recyclable paper packaging. What’s the connection? Well, think about how the food you eat gets from the farm to your dinner ...

September is Food Safety Month which makes this a great time to talk about the importance of clean and recyclable paper packaging. What’s the connection? Well, think about how the food you eat gets from the farm to your dinner table. Chances are, at some point, it came in a box. And there are a bunch of good reasons for ...

September is Food Safety Month which makes this a great time to talk about the importance of clean and recyclable paper packaging. What’s the connection? Well, think about how the food you eat gets from the farm to your dinner table. Chances are, at some point, it came in a box. And there are a bunch of good reasons for that.