Pulp Magic

Welcome to Pulp Magic blog with campaign insights and commentary.
Recycling Works: Put it in the Bin
By Mary Anne Hansan

You may have seen news stories in recent weeks about “disruption” or even “crisis” in the recycling world, driven by regulatory changes in China—a major buyer of America’s recycled materials. But the important thing for you as a consumer to ...

You may have seen news stories in recent weeks about “disruption” or even “crisis” in the recycling world, driven by regulatory changes in China—a major buyer of America’s recycled materials. But the important thing for you as a consumer to know is that the paper and cardboard box industries, and all the other industries dedicated …

You may have seen news stories in recent weeks about “disruption” or even “crisis” in the recycling world, driven by regulatory changes in China—a major buyer of America’s recycled materials. But the important thing for you as a consumer to know is that the paper and cardboard box industries, and all the other industries dedicated …

What You Need to Know About E-Commerce and Recycling
By Mary Anne Hansan

Recently USA Today published a story (Blue bins overflow with Amazon and Walmart boxes. But we’re actually recycling less by Elizabeth Weise) noting a minor dip in the recycling and recovery rate of what our industry calls old corrugated containers ...

Recently USA Today published a story (Blue bins overflow with Amazon and Walmart boxes. But we’re actually recycling less by Elizabeth Weise) noting a minor dip in the recycling and recovery rate of what our industry calls old corrugated containers or OCC. The piece speculated that the change is due to consumers shopping via e-commerce, …

Recently USA Today published a story (Blue bins overflow with Amazon and Walmart boxes. But we’re actually recycling less by Elizabeth Weise) noting a minor dip in the recycling and recovery rate of what our industry calls old corrugated containers or OCC. The piece speculated that the change is due to consumers shopping via e-commerce, …

On a Roll!
By Mary Anne Hansan Tags paper and packaging industry

At the three-year mark, we have just conducted four industry webinars to report on the progress of the Paper & Packaging – How Life Unfolds® campaign to over 300 people. I am pleased to report that our data suggests we ...

At the three-year mark, we have just conducted four industry webinars to report on the progress of the Paper & Packaging – How Life Unfolds® campaign to over 300 people. I am pleased to report that our data suggests we are off to a good start and the future looks even more promising. According to …

At the three-year mark, we have just conducted four industry webinars to report on the progress of the Paper & Packaging – How Life Unfolds® campaign to over 300 people. I am pleased to report that our data suggests we are off to a good start and the future looks even more promising. According to …

Choose Paper Time over Screen Time
By Mary Anne Hansan Tags paper digital magazines

Is social media ruining our lives? People are beginning to think so. As a parent, I’m concerned when I see so many young people engaged on their phones and disengaged from the world around them. And it turns out, those ...

Is social media ruining our lives? People are beginning to think so. As a parent, I’m concerned when I see so many young people engaged on their phones and disengaged from the world around them. And it turns out, those kids are just as concerned as I am. According to a survey by Two Sides, …

Is social media ruining our lives? People are beginning to think so. As a parent, I’m concerned when I see so many young people engaged on their phones and disengaged from the world around them. And it turns out, those kids are just as concerned as I am. According to a survey by Two Sides, …