Pulp Magic: Archive

Packaging and the Brand
By Mary Anne Hansan Tags imagination brand experience

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s ...

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s because packaging is one of the few touchpoints that brands of all kinds can directly control outside of their stores ...

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s because packaging is one of the few touchpoints that brands of all kinds can directly control outside of their stores and websites, especially upscale or luxury brands, that cannot afford to skimp on extending the luxury experience after their customers step out of the store.

The Golden Age of Postcards
By Mary Anne Hansan Tags hand-written communication tactile

Before Facebook and Twitter there were postcards. Lots and lots of postcards.

Before Facebook and Twitter there were postcards. Lots and lots of postcards.

Before Facebook and Twitter there were postcards. Lots and lots of postcards.

Parents’ Technology Crisis and the Reassurance of Paper
By Mary Anne Hansan Tags digital cards stationery

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.

In Support of Checkoffs
By Mary Anne Hansan Tags paper paper and packaging industry

If you read or listened to a recent NPR segment (“Why Does Government Act As Tax Collector For Agribusiness?” September 23, 2015) you’d come away with a less than clear understanding of how USDA commodity checkoff programs work. Checkoff programs ...

If you read or listened to a recent NPR segment (“Why Does Government Act As Tax Collector For Agribusiness?” September 23, 2015) you’d come away with a less than clear understanding of how USDA commodity checkoff programs work. Checkoff programs have been around under federal law since 1966 when Congress passed the Cotton Research and …

If you read or listened to a recent NPR segment (“Why Does Government Act As Tax Collector For Agribusiness?” September 23, 2015) you’d come away with a less than clear understanding of how USDA commodity checkoff programs work. Checkoff programs have been around under federal law since 1966 when Congress passed the Cotton Research and …

Authentic Paper: A Material for Today and the Future
By Paper Check-off Tags imagination paper and packaging industry

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign ...

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing …

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing …

Note to Bloggers: We’re in a Tree Planting Business
By Mary Anne Hansan Tags trees paper environment renewable resource

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many ...

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many of them families on small plots—who provide the raw material for paper and packaging products, considered among the most reusable ...

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many of them families on small plots—who provide the raw material for paper and packaging products, considered among the most reusable and recyclable materials in the world.