Pulp Magic: Archive

Authentic Paper: A Material for Today and the Future
By Paper Check-off Tags imagination paper and packaging industry

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign ...

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing …

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing …

Note to Bloggers: We’re in a Tree Planting Business
By Mary Anne Hansan Tags trees paper environment renewable resource

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many ...

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many of them families on small plots—who provide the raw material for paper and packaging products, considered among the most reusable ...

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many of them families on small plots—who provide the raw material for paper and packaging products, considered among the most reusable and recyclable materials in the world.

Three (trillion) Cheers for the Forests
By Paper Check-off Tags recyclable renewable resource

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by ...

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by scientists from Yale University: Three trillion. That’s worth repeating: 3,000,000,000,000. The hard proof and good …

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by scientists from Yale University: Three trillion. That’s worth repeating: 3,000,000,000,000. The hard proof and good …

P+PB’s First Guest Blog Post — View from an Internship
By Paper Check-off Tags hand-written communication books cards

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the ...

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the concept of our campaign from the minute he participated in focus groups we conducted last …

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the concept of our campaign from the minute he participated in focus groups we conducted last …

The Joys of Summer Reading
By Paper Check-off Tags tactile books

There are few things as simple and satisfying as reading a book at the beach.  No need to worry about getting the pages wet or dropping it when you fall asleep. I have lots of old paperbacks with sand in ...

There are few things as simple and satisfying as reading a book at the beach.  No need to worry about getting the pages wet or dropping it when you fall asleep. I have lots of old paperbacks with sand in the pages and each one reminds me of a vacation at the beach soaking up …

There are few things as simple and satisfying as reading a book at the beach.  No need to worry about getting the pages wet or dropping it when you fall asleep. I have lots of old paperbacks with sand in the pages and each one reminds me of a vacation at the beach soaking up …

Consumer Campaign Reaches Its Intended Target: Customers
By Paper Checkoff Tags paper and packaging industry

As “Paper and Packaging — How Life Unfolds™” rolled out to our companies, the industry, its customers and consumers broadly on Wednesday, I was racking my brain for an image or a message from these last 13 months of work ...

As “Paper and Packaging — How Life Unfolds™” rolled out to our companies, the industry, its customers and consumers broadly on Wednesday, I was racking my brain for an image or a message from these last 13 months of work that summed up the importance of this campaign to our companies. The right words were …

As “Paper and Packaging — How Life Unfolds™” rolled out to our companies, the industry, its customers and consumers broadly on Wednesday, I was racking my brain for an image or a message from these last 13 months of work that summed up the importance of this campaign to our companies. The right words were …