Pulp Magic

Parents’ Technology Crisis and the Reassurance of Paper
By Mary Anne Hansan Tags digital cards stationery

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.

In Support of Checkoffs
By Mary Anne Hansan Tags paper paper and packaging industry

If you read or listened to a recent NPR segment (“Why Does Government Act As Tax Collector For Agribusiness?” September 23, 2015) you’d come away with a less than clear understanding of how USDA commodity checkoff programs work. Checkoff programs ...

If you read or listened to a recent NPR segment (“Why Does Government Act As Tax Collector For Agribusiness?” September 23, 2015) you’d come away with a less than clear understanding of how USDA commodity checkoff programs work. Checkoff programs have been around under federal law since 1966 when Congress passed the Cotton Research and …

If you read or listened to a recent NPR segment (“Why Does Government Act As Tax Collector For Agribusiness?” September 23, 2015) you’d come away with a less than clear understanding of how USDA commodity checkoff programs work. Checkoff programs have been around under federal law since 1966 when Congress passed the Cotton Research and …

Authentic Paper: A Material for Today and the Future
By Paper Check-off Tags imagination paper and packaging industry

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign ...

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing …

It seems like every week there is a prognostication from skeptics that the Paper & Packaging — How Life Unfolds™ campaign won’t drive new demand for paper or slow the rate of decline in paper consumption. They say the campaign is misguided because paper is a product of the past that is increasingly irrelevant. Nothing …

Note to Bloggers: We’re in a Tree Planting Business
By Mary Anne Hansan Tags trees paper environment renewable resource

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many ...

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many of them families on small plots—who provide the raw material for paper and packaging products, considered among the most reusable ...

If I were to tell Grist’s editors that I knew of a group that planted 3.2 million trees every day in the United States, they’d probably want to give them an award. That group, of course, are the forestland owners—many of them families on small plots—who provide the raw material for paper and packaging products, considered among the most reusable and recyclable materials in the world.

Three (trillion) Cheers for the Forests
By Paper Check-off Tags recyclable renewable resource

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by ...

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by scientists from Yale University: Three trillion. That’s worth repeating: 3,000,000,000,000. The hard proof and good …

Uplifting news emerged this week from a study published in the scientific journal Nature that the world has far more trees than ever before imagined. Previous estimates, which were much lower, were dwarfed by the actual number of trees that was proven by scientists from Yale University: Three trillion. That’s worth repeating: 3,000,000,000,000. The hard proof and good …

P+PB’s First Guest Blog Post — View from an Internship
By Paper Check-off Tags hand-written communication books cards

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the ...

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the concept of our campaign from the minute he participated in focus groups we conducted last …

This summer we had the privilege of hiring our first summer intern, Jack Chellman.  A rising sophomore at UVA, we hired Jack because this young millennial, despite his access to and reliance on technology, was fully on board with the concept of our campaign from the minute he participated in focus groups we conducted last …