Pulp Magic

Bound for the Big Game?
By Mary Anne Hansan Tags brand experience

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this ...

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this cost, one TV ad would easily consume 25 percent of our 2016 media budget.

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this cost, one TV ad would easily consume 25 percent of our 2016 media budget.

Eating & Drinking Out-of-the-Box
By Mary Anne Hansan Tags imagination brand experience business transactions

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You ...

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in ...

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in attractive cardboard containers.

Powerball Fever and the Winning Piece of Paper
By Mary Anne Hansan Tags imagination

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having ...

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having the right piece of paper.

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having the right piece of paper.

Paper & Packaging in Magical Store Windows
By Mary Anne Hansan Tags imagination 3D printing tactile holiday

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store ...

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store tries to outdo last year’s fantasies.

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store tries to outdo last year’s fantasies.

Value of Paper in the Classroom
By Mary Anne Hansan Tags productive learning

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

Why Paper Persists
By Mary Anne Hansan Tags digital hand-written communication business transactions productive learning

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it ...

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB).

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB).