Pulp Magic

Good Stewardship and the Benefits of Paper
By Mary Anne Hansan Tags recyclable paper and packaging industry

USA Today ran a recent op-ed, “Paper may be bad for trees, but it is good for people,” by Tal Gross, 04/20/16, where the author suffers from needless guilt. Professor Gross rightly values the meaningful use of paper to improve ...

USA Today ran a recent op-ed, “Paper may be bad for trees, but it is good for people,” by Tal Gross, 04/20/16, where the author suffers from needless guilt. Professor Gross rightly values the meaningful use of paper to improve comprehension and retention among his students, but he should not think that using paper is …

USA Today ran a recent op-ed, “Paper may be bad for trees, but it is good for people,” by Tal Gross, 04/20/16, where the author suffers from needless guilt. Professor Gross rightly values the meaningful use of paper to improve comprehension and retention among his students, but he should not think that using paper is …

A Brief History of Girl Scout Cookie Packaging
By Mary Anne Hansan Tags imagination recyclable brand experience

Unless you’ve been hiding in your basement you know we’re wrapping up Girl Scout cookie season and you’ve probably encountered one or more of the 2 million+ green sashed entrepreneurs hawking their line of baked goods. I’ll admit I love ...

Unless you’ve been hiding in your basement you know we’re wrapping up Girl Scout cookie season and you’ve probably encountered one or more of the 2 million+ green sashed entrepreneurs hawking their line of baked goods. I’ll admit I love indulging in a Samoa or two. (They go surprisingly well with a nice dry sparkling …

Unless you’ve been hiding in your basement you know we’re wrapping up Girl Scout cookie season and you’ve probably encountered one or more of the 2 million+ green sashed entrepreneurs hawking their line of baked goods. I’ll admit I love indulging in a Samoa or two. (They go surprisingly well with a nice dry sparkling …

Paper Promises Authentic Connections
By Mary Anne Hansan Tags hand-written communication tactile brand experience

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet ...

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet concern for the wellbeing of our physical world is growing. Paper has an important role to play in this contradictory ...

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet concern for the wellbeing of our physical world is growing. Paper has an important role to play in this contradictory world. That’s because paper provides an experience – an interface with the real world – that digital platforms can’t.

What the New York Times Misses on the Economics and Environmental Profile ...
By Mary Anne Hansan Tags recyclable environment renewable resource

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but ...

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but it’s important that readers know the full story. * * * To the Editor— A …

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but it’s important that readers know the full story. * * * To the Editor— A …

Happy Palentine’s Day!
By Mary Anne Hansan Tags imagination cards holiday

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the ...

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the name suggests, Palentine’s Day is an opportunity to recognize your pals with a purely platonic, …

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the name suggests, Palentine’s Day is an opportunity to recognize your pals with a purely platonic, …

Bound for the Big Game?
By Mary Anne Hansan Tags brand experience

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this ...

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this cost, one TV ad would easily consume 25 percent of our 2016 media budget.

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this cost, one TV ad would easily consume 25 percent of our 2016 media budget.