Pulp Magic: Archive

What the New York Times Misses on the Economics and Environmental Profile ...
By Mary Anne Hansan Tags recyclable environment renewable resource

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but ...

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but it’s important that readers know the full story. * * * To the Editor— A …

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but it’s important that readers know the full story. * * * To the Editor— A …

Happy Palentine’s Day!
By Mary Anne Hansan Tags imagination cards holiday

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the ...

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the name suggests, Palentine’s Day is an opportunity to recognize your pals with a purely platonic, …

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the name suggests, Palentine’s Day is an opportunity to recognize your pals with a purely platonic, …

Bound for the Big Game?
By Mary Anne Hansan Tags brand experience

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this ...

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this cost, one TV ad would easily consume 25 percent of our 2016 media budget.

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this cost, one TV ad would easily consume 25 percent of our 2016 media budget.

Eating & Drinking Out-of-the-Box
By Mary Anne Hansan Tags imagination brand experience business transactions

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You ...

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in ...

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in attractive cardboard containers.

Powerball Fever and the Winning Piece of Paper
By Mary Anne Hansan Tags imagination

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having ...

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having the right piece of paper.

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having the right piece of paper.

Paper & Packaging in Magical Store Windows
By Mary Anne Hansan Tags imagination 3D printing tactile holiday

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store ...

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store tries to outdo last year’s fantasies.

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store tries to outdo last year’s fantasies.