Pulp Magic: Archive

People Still Like Their Bills on Paper
By Mary Anne Hansan Tags bills paper paper industry

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey ...

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  …

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  …

Paper Can Get You Hired
By Mary Anne Hansan Tags paper paper in the workplace resume

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.

For Food Safety, Think Inside the Box
By Mary Anne Hansan Tags food safety packaging paper paper and packaging industry

September is Food Safety Month which makes this a great time to talk about the importance of clean and recyclable paper packaging. What’s the connection? Well, think about how the food you eat gets from the farm to your dinner ...

September is Food Safety Month which makes this a great time to talk about the importance of clean and recyclable paper packaging. What’s the connection? Well, think about how the food you eat gets from the farm to your dinner table. Chances are, at some point, it came in a box. And there are a bunch of good reasons for ...

September is Food Safety Month which makes this a great time to talk about the importance of clean and recyclable paper packaging. What’s the connection? Well, think about how the food you eat gets from the farm to your dinner table. Chances are, at some point, it came in a box. And there are a bunch of good reasons for that.

Paperboard to the Solar Eclipse Rescue!
By Mary Anne Hansan Tags paperboard paperboard glasses solar eclipse solar eclipse viewers

The Great American Eclipse is happening on Monday, August 21. The total eclipse will be visible in a band across the entire U.S that stretches from Oregon to South Carolina. The Great American Eclipse is a total solar eclipse that ...

The Great American Eclipse is happening on Monday, August 21. The total eclipse will be visible in a band across the entire U.S that stretches from Oregon to South Carolina. The Great American Eclipse is a total solar eclipse that has not been seen in the United States since 1979. Something to remember when viewing …

The Great American Eclipse is happening on Monday, August 21. The total eclipse will be visible in a band across the entire U.S that stretches from Oregon to South Carolina. The Great American Eclipse is a total solar eclipse that has not been seen in the United States since 1979. Something to remember when viewing …

Balancing the Need to Know and Standing the Test of Time
By Mary Anne Hansan

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you ...

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to …

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to …

The Quandary of Measurement
By Mary Anne Hansan

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a ...

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a marketing effort when you have hard retail sales data but our business by and large does not work that way, ...

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a marketing effort when you have hard retail sales data but our business by and large does not work that way, so we use the best measurement tools we have.