Pulp Magic

Balancing the Need to Know and Standing the Test of Time
By Mary Anne Hansan

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you ...

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to …

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to …

The Quandary of Measurement
By Mary Anne Hansan

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a ...

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a marketing effort when you have hard retail sales data but our business by and large does not work that way, ...

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a marketing effort when you have hard retail sales data but our business by and large does not work that way, so we use the best measurement tools we have.

Subscription Box Industry is an Increasingly Bigger Player in the New Retail ...
By Mary Anne Hansan

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a ...

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a bit uncertain.  One thing that is certain is that the $420 billion U.S. subscription market …

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a bit uncertain.  One thing that is certain is that the $420 billion U.S. subscription market …

Cardboard Is Awesome
By Mary Anne Hansan

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed ...

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed with cardboard as we are. It reminds us of how remarkably useful cardboard is.  And …

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed with cardboard as we are. It reminds us of how remarkably useful cardboard is.  And …

Meet the Man Behind the Trees
By Mary Anne Hansan Tags paper and packaging industry arbor day managed forests

At the end of April we celebrated Arbor Day, but for the rest of the year we should celebrate the person who came up with the idea of replanting forests: J. Sterling Morton. Morton was a collection of contradictions and ...

At the end of April we celebrated Arbor Day, but for the rest of the year we should celebrate the person who came up with the idea of replanting forests: J. Sterling Morton. Morton was a collection of contradictions and accomplishments.  He was a campus radical expelled from the University of Michigan (they later gave …

At the end of April we celebrated Arbor Day, but for the rest of the year we should celebrate the person who came up with the idea of replanting forests: J. Sterling Morton. Morton was a collection of contradictions and accomplishments.  He was a campus radical expelled from the University of Michigan (they later gave …

#PoweredByPaper Shakes Up High-Tech ‘South By’
By Mary Anne Hansan Tags paper recyclable paper and packaging industry brand experience renewable resource packaging

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life ...

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% corrugated booth that featured a …

I have heard for years about South by Southwest in Austin, the interactive festival known for debuting companies that would become household names, such as Twitter and Uber. Two weeks ago, we took the Paper & Packaging — How Life Unfolds™ campaign to “South By” and set up a 100% corrugated booth that featured a …