Pulp Magic: Archive

New Paper Campaign Builds on the Past, Embraces the Future
By Mary Anne Hansan

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper ...

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up our messages and get that …

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up our messages and get that …

Time for a New Day Planner
By Mary Anne Hansan Tags paper planner

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually ...

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps ...

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps available for your phone.

Two Uses Are Better Than One
By Mary Anne Hansan

First there was recycling. Then there was reusing. But today we’re seeing something much bigger. It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources they use and ...

First there was recycling. Then there was reusing. But today we’re seeing something much bigger. It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources they use and then recover and regenerate them when possible. A sign of the times is that the number …

First there was recycling. Then there was reusing. But today we’re seeing something much bigger. It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources they use and then recover and regenerate them when possible. A sign of the times is that the number …

Paper–Based Packaging: the Kinder, Gentler Side of Our Increasingly Digital Life
By Mary Anne Hansan

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down ...

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it should not come as a surprise that the paper – ...

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it should not come as a surprise that the paper – based packaging that brings the digital fruits of our labor to our doors is also providing a satisfying, tactile unboxing experience.

People Still Like Their Bills on Paper
By Mary Anne Hansan Tags bills paper paper industry

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey ...

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  …

Do you still get your bills in the mail?  If so, you’re not alone. Even though nearly everyone uses email these days, about 85% of bills and statements are still delivered on paper by mail. And according to a survey from CreditCards.com, 93 million credit card holders receive their statements on paper instead of online.  …

Paper Can Get You Hired
By Mary Anne Hansan Tags paper paper in the workplace resume

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.

Despite the ubiquity of digital communications, a summary of your qualifications, experience and achievements printed on a weighty paper stock continues to be the best way to introduce yourself to a prospective employer.