Pulp Magic

Paperboard to the Solar Eclipse Rescue!
By Mary Anne Hansan Tags solar eclipse paperboard solar eclipse viewers paperboard glasses

The Great American Eclipse is happening on Monday, August 21. The total eclipse will be visible in a band across the entire U.S that stretches from Oregon to South Carolina. The Great American Eclipse is a total solar eclipse that ...

The Great American Eclipse is happening on Monday, August 21. The total eclipse will be visible in a band across the entire U.S that stretches from Oregon to South Carolina. The Great American Eclipse is a total solar eclipse that has not been seen in the United States since 1979. Something to remember when viewing …

The Great American Eclipse is happening on Monday, August 21. The total eclipse will be visible in a band across the entire U.S that stretches from Oregon to South Carolina. The Great American Eclipse is a total solar eclipse that has not been seen in the United States since 1979. Something to remember when viewing …

Results Are In: Paper Remains Preferred Technology for Productive Learning
By Mary Anne Hansan

Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives.

Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives.

Despite technology’s prominence in the 21st century, when it comes to education and productivity, students and parents still prefer paper. In fact, about 8 in 10 people (79 percent) think paper and packaging are relevant in their daily lives.

Balancing the Need to Know and Standing the Test of Time
By Mary Anne Hansan

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you ...

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to …

Over the past two weeks, I reported out about the State of the Campaign 5 times to more than 200 registered callers — and that does not include the companies who assembled teams of folks in conference rooms. Thank you for your interest, enthusiasm and great questions! Your comments and feedback motivate our team to …

The Quandary of Measurement
By Mary Anne Hansan

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a ...

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a marketing effort when you have hard retail sales data but our business by and large does not work that way, ...

I hate to say it. But there is NO perfect way to measure with 100% accuracy the impact of most marketing efforts and checkoff programs are no exception. Sure, it is a lot easier to measure the success of a marketing effort when you have hard retail sales data but our business by and large does not work that way, so we use the best measurement tools we have.

Subscription Box Industry is an Increasingly Bigger Player in the New Retail ...
By Mary Anne Hansan

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a ...

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a bit uncertain.  One thing that is certain is that the $420 billion U.S. subscription market …

A week doesn’t go by without hearing about the changing face of American retail, including the demise of long-time American shopping institutions like Sears, or shrinking retail footprints like Macy’s and Wal-Mart.  Exactly where this is all leading is a bit uncertain.  One thing that is certain is that the $420 billion U.S. subscription market …

Cardboard Is Awesome
By Mary Anne Hansan

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed ...

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed with cardboard as we are. It reminds us of how remarkably useful cardboard is.  And …

Over at Howlifeunfolds.com, we’ve compiled a bunch of great ideas for upcycling cardboard boxes as bedside storage units, magazine organizers, and incredibly intricate desk organizers.  There seems to be a subset of the Maker culture that is just as obsessed with cardboard as we are. It reminds us of how remarkably useful cardboard is.  And …