Pulp Magic: Archive

DECEMBER 16, 2015
Value of Paper in the Classroom
By Mary Anne Hansan Tags productive learning

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

DECEMBER 10, 2015
Why Paper Persists
By Mary Anne Hansan Tags digital hand-written communication business transactions productive learning

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it ...

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB).

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB).

DECEMBER 7, 2015
Packaging and the Brand
By Mary Anne Hansan Tags imagination brand experience

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s ...

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s because packaging is one of the few touchpoints that brands of all kinds can directly control outside of their stores ...

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s because packaging is one of the few touchpoints that brands of all kinds can directly control outside of their stores and websites, especially upscale or luxury brands, that cannot afford to skimp on extending the luxury experience after their customers step out of the store.

NOVEMBER 30, 2015
The Golden Age of Postcards
By Mary Anne Hansan Tags hand-written communication tactile

Before Facebook and Twitter there were postcards. Lots and lots of postcards.

Before Facebook and Twitter there were postcards. Lots and lots of postcards.

Before Facebook and Twitter there were postcards. Lots and lots of postcards.

NOVEMBER 9, 2015
Campaign Spotlight
By Mary Anne Hansan

Paper and packaging products are an integral part of our lives. They give us an outlet for our creativity.

Paper and packaging products are an integral part of our lives. They give us an outlet for our creativity.

Paper and packaging products are an integral part of our lives. They give us an outlet for our creativity.

NOVEMBER 6, 2015
Parents’ Technology Crisis and the Reassurance of Paper
By Mary Anne Hansan Tags digital cards stationery

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.

In September’s issue of Southern Living, actress Reese Witherspoon talked to former first daughter turned reporter, Jenna Bush, about her new retail adventure called Draper James which, given Witherspoon’s penchant for writing thank you notes includes, among other things, stationery.