Pulp Magic: Archive

JANUARY 29, 2016
Eating & Drinking Out-of-the-Box
By Mary Anne Hansan Tags imagination brand experience business transactions

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You ...

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in ...

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in attractive cardboard containers.

JANUARY 13, 2016
Powerball Fever and the Winning Piece of Paper
By Mary Anne Hansan Tags imagination

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having ...

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having the right piece of paper.

Okay, I admit it. I have Powerball fever. With a jackpot of $1.5 billion dollars and rising, who doesn’t want to dream of what you could do with a huge pile of money? And it all comes down to having the right piece of paper.

DECEMBER 23, 2015
Paper & Packaging in Magical Store Windows
By Mary Anne Hansan Tags imagination 3D printing tactile holiday

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store ...

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store tries to outdo last year’s fantasies.

If you have ever visited New York City between Thanksgiving and the New Year, it’s the window displays that capture our imaginations and beckon us inside. They range from minimalist to outrageous riots of color and movement as each store tries to outdo last year’s fantasies.

DECEMBER 16, 2015
Value of Paper in the Classroom
By Mary Anne Hansan Tags productive learning

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

An important part of the Paper and Packaging Board’s work is making sure that journalists and the general public have accurate data about paper and paper-based products and the value they provide.

DECEMBER 10, 2015
Why Paper Persists
By Mary Anne Hansan Tags digital hand-written communication business transactions productive learning

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it ...

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB).

I came across a recent article (“Report: 84% of orgs see ROI from paper-free programs in under 18 months,” by Lisa Hoover McGreevy, 12/02/15) in the tech trade, “Fierce Content Management.” In the context of reporting on “paperless” workplaces it includes comments I gave to the Washington Post on the mission of the Paper and Packaging Board (P+PB).

DECEMBER 7, 2015
Packaging and the Brand
By Mary Anne Hansan Tags imagination brand experience

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s ...

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s because packaging is one of the few touchpoints that brands of all kinds can directly control outside of their stores ...

This time of year, perhaps more than any other, I am acutely aware of how paper and paper-based packaging is charged with the important responsibility of continuing the brand experience after the customer is no longer in the store. That’s because packaging is one of the few touchpoints that brands of all kinds can directly control outside of their stores and websites, especially upscale or luxury brands, that cannot afford to skimp on extending the luxury experience after their customers step out of the store.