Pulp Magic: Archive

JULY 12, 2016
Paper & Packaging – How Life Unfolds™ Turns One
By Mary Anne Hansan Tags paper and packaging industry

One year ago, the Paper and Packaging Board (P+PB) launched a national promotional campaign to slow the decline in paper usage and grow the demand for paper-based packaging. I am happy to report we are off to a great start, ...

One year ago, the Paper and Packaging Board (P+PB) launched a national promotional campaign to slow the decline in paper usage and grow the demand for paper-based packaging. I am happy to report we are off to a great start, in no small part because of the 55 companies who fund the Paper Checkoff.

One year ago, the Paper and Packaging Board (P+PB) launched a national promotional campaign to slow the decline in paper usage and grow the demand for paper-based packaging. I am happy to report we are off to a great start, in no small part because of the 55 companies who fund the Paper Checkoff.

JUNE 14, 2016
Old Style + New Tech = Timeless Magic
By Mary Anne Hansan Tags imagination hand-written communication

I love the doodles that Google puts on its search page to mark a holiday or special event, but recently I saw one that I didn’t recognize.  It was a silhouette of an older lady cutting intricate designs in paper.  ...

I love the doodles that Google puts on its search page to mark a holiday or special event, but recently I saw one that I didn’t recognize.  It was a silhouette of an older lady cutting intricate designs in paper.  The doodle told a charming little story – all in a unique silhouetted style.  It …

I love the doodles that Google puts on its search page to mark a holiday or special event, but recently I saw one that I didn’t recognize.  It was a silhouette of an older lady cutting intricate designs in paper.  The doodle told a charming little story – all in a unique silhouetted style.  It …

MAY 20, 2016
Take Me Out to The Ball Game. And Don’t Forget to Bring Paper
By Mary Anne Hansan Tags imagination recyclable hand-written communication stationery

Baseball is back in full swing and my home team Nationals are enjoying their best ever season start. There are plenty of reasons why they’re doing so well (I don’t want to jinx it) but one theory has to do ...

Baseball is back in full swing and my home team Nationals are enjoying their best ever season start. There are plenty of reasons why they’re doing so well (I don’t want to jinx it) but one theory has to do with paper. Specifically, pitching coach Mike Maddux is known to make his next game starting …

Baseball is back in full swing and my home team Nationals are enjoying their best ever season start. There are plenty of reasons why they’re doing so well (I don’t want to jinx it) but one theory has to do with paper. Specifically, pitching coach Mike Maddux is known to make his next game starting …

MAY 2, 2016
Good Stewardship and the Benefits of Paper
By Mary Anne Hansan Tags recyclable paper and packaging industry

USA Today ran a recent op-ed, “Paper may be bad for trees, but it is good for people,” by Tal Gross, 04/20/16, where the author suffers from needless guilt. Professor Gross rightly values the meaningful use of paper to improve ...

USA Today ran a recent op-ed, “Paper may be bad for trees, but it is good for people,” by Tal Gross, 04/20/16, where the author suffers from needless guilt. Professor Gross rightly values the meaningful use of paper to improve comprehension and retention among his students, but he should not think that using paper is …

USA Today ran a recent op-ed, “Paper may be bad for trees, but it is good for people,” by Tal Gross, 04/20/16, where the author suffers from needless guilt. Professor Gross rightly values the meaningful use of paper to improve comprehension and retention among his students, but he should not think that using paper is …

APRIL 12, 2016
A Brief History of Girl Scout Cookie Packaging
By Mary Anne Hansan Tags imagination recyclable brand experience

Unless you’ve been hiding in your basement you know we’re wrapping up Girl Scout cookie season and you’ve probably encountered one or more of the 2 million+ green sashed entrepreneurs hawking their line of baked goods. I’ll admit I love ...

Unless you’ve been hiding in your basement you know we’re wrapping up Girl Scout cookie season and you’ve probably encountered one or more of the 2 million+ green sashed entrepreneurs hawking their line of baked goods. I’ll admit I love indulging in a Samoa or two. (They go surprisingly well with a nice dry sparkling …

Unless you’ve been hiding in your basement you know we’re wrapping up Girl Scout cookie season and you’ve probably encountered one or more of the 2 million+ green sashed entrepreneurs hawking their line of baked goods. I’ll admit I love indulging in a Samoa or two. (They go surprisingly well with a nice dry sparkling …

MARCH 14, 2016
Paper Promises Authentic Connections
By Mary Anne Hansan Tags hand-written communication tactile brand experience

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet ...

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet concern for the wellbeing of our physical world is growing. Paper has an important role to play in this contradictory ...

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet concern for the wellbeing of our physical world is growing. Paper has an important role to play in this contradictory world. That’s because paper provides an experience – an interface with the real world – that digital platforms can’t.