Pulp Magic: Archive

MARCH 14, 2016
Paper Promises Authentic Connections
By Mary Anne Hansan Tags tactile brand experience handwritten communication

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet ...

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet concern for the wellbeing of our physical world is growing. Paper has an important role to play in this contradictory ...

The Digital Age is full of paradoxes. We’re more connected than ever before, but we’re also more lonely. We have technology at our fingertips, but we want to touch something “real.” We’re increasingly living in a virtual world and yet concern for the wellbeing of our physical world is growing. Paper has an important role to play in this contradictory world. That’s because paper provides an experience – an interface with the real world – that digital platforms can’t.

FEBRUARY 24, 2016
What the New York Times Misses on the Economics and Environmental Profile of Paper-based Packaging
By Mary Anne Hansan Tags recyclable environment renewable resource

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but ...

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but it’s important that readers know the full story. * * * To the Editor— A …

We sent the below letter — complete with detailed factual substantiation — to the New York Times, challenging some of the misleading implications of a recent article on the environmental profile of paper-based packaging. The Times has not responded, but it’s important that readers know the full story. * * * To the Editor— A …

FEBRUARY 12, 2016
Happy Palentine’s Day!
By Mary Anne Hansan Tags imagination cards holiday

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the ...

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the name suggests, Palentine’s Day is an opportunity to recognize your pals with a purely platonic, …

If you’re not in a romantic relationship, February 14th can loom on your calendar like an all-day dentist appointment – something to be avoided if possible and ignored at the very least. For you, there’s now Palentine’s Day. As the name suggests, Palentine’s Day is an opportunity to recognize your pals with a purely platonic, …

FEBRUARY 17, 2016
Second FMA Here
By Mary Anne Hansan

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

FEBRUARY 2, 2016
Bound for the Big Game?
By Mary Anne Hansan Tags brand experience

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this ...

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this cost, one TV ad would easily consume 25 percent of our 2016 media budget.

I was recently asked if the Paper and Packaging Board would be advertising on Super Bowl 50 at a cost of upwards of 5 million dollars for a 30 second spot – a half-million dollar increase over 2015. At this cost, one TV ad would easily consume 25 percent of our 2016 media budget.

JANUARY 29, 2016
Eating & Drinking Out-of-the-Box
By Mary Anne Hansan Tags imagination brand experience business transactions

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You ...

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in ...

There’s definitely something interesting happening in food packaging these days. One thing I noticed around the holidays was a lot more boxed wine. Wine in a box was the purview of budget brands . . . but no longer. You can still buy budget wine by the box but the market is seeing an increasing number of high-quality wines in attractive cardboard containers.