Pulp Magic: Archive

APRIL 3, 2018
Try a Notebook Instead of a Laptop
By Mary Anne Hansan

College professors are growing weary of laptops in classrooms. It’s been a while since I sat in a college lecture hall but apparently nowadays students are typically staring at a screen instead of a blackboard and the view from the ...

College professors are growing weary of laptops in classrooms. It’s been a while since I sat in a college lecture hall but apparently nowadays students are typically staring at a screen instead of a blackboard and the view from the podium is of a sea of faces bathed in flickering bluish light. “I got really …

College professors are growing weary of laptops in classrooms. It’s been a while since I sat in a college lecture hall but apparently nowadays students are typically staring at a screen instead of a blackboard and the view from the podium is of a sea of faces bathed in flickering bluish light. “I got really …

MARCH 8, 2018
Optimize Your Brain with Board Games
By Mary Anne Hansan

Despite the name, very few board games are actually played on a wooden board. They’re played on paper, and that’s one reason why they are so popular today. Even with all the competition from digital alternatives, physical board games are ...

Despite the name, very few board games are actually played on a wooden board. They’re played on paper, and that’s one reason why they are so popular today. Even with all the competition from digital alternatives, physical board games are growing by more than 25% annually. Some even say we are living in “the Golden …

Despite the name, very few board games are actually played on a wooden board. They’re played on paper, and that’s one reason why they are so popular today. Even with all the competition from digital alternatives, physical board games are growing by more than 25% annually. Some even say we are living in “the Golden …

FEBRUARY 27, 2018
Paper’s Business Pitch
By Mary Anne Hansan

Paper prepares us for success and propels productivity. Watch how paper inspires creativity, showcases ideas and motivates decisions.

Paper prepares us for success and propels productivity. Watch how paper inspires creativity, showcases ideas and motivates decisions.

Paper prepares us for success and propels productivity. Watch how paper inspires creativity, showcases ideas and motivates decisions.

Paper prepares us for success and propels productivity. Watch how paper inspires creativity, showcases ideas and motivates decisions.

FEBRUARY 14, 2018
Box’s Mission: To Deliver
By Mary Anne Hansan

Every box has a mission – to protect what’s inside from everything outside. Watch how packaging ensures your things arrive safe and sound.

Every box has a mission – to protect what’s inside from everything outside. Watch how packaging ensures your things arrive safe and sound.

Every box has a mission – to protect what’s inside from everything outside. Watch how packaging ensures your things arrive safe and sound.

Every box has a mission – to protect what’s inside from everything outside. Watch how packaging ensures your things arrive safe and sound.

FEBRUARY 14, 2018
New Paper Campaign Builds on the Past, Embraces the Future
By Mary Anne Hansan

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper ...

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up our messages and get that …

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up our messages and get that …

JANUARY 9, 2018
Time for a New Day Planner
By Mary Anne Hansan Tags paper planner

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually ...

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps ...

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps available for your phone.