Pulp Magic: Archive

FEBRUARY 14, 2018
Box’s Mission: To Deliver
By Mary Anne Hansan

Every box has a mission – to protect what’s inside from everything outside. Watch how packaging ensures your things arrive safe and sound.

Every box has a mission – to protect what’s inside from everything outside. Watch how packaging ensures your things arrive safe and sound.

Every box has a mission – to protect what’s inside from everything outside. Watch how packaging ensures your things arrive safe and sound.

Every box has a mission – to protect what’s inside from everything outside. Watch how packaging ensures your things arrive safe and sound.

FEBRUARY 14, 2018
New Paper Campaign Builds on the Past, Embraces the Future
By Mary Anne Hansan

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper ...

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up our messages and get that …

Anyone who has heard me talk about the Paper and Packaging – How Life Unfolds® campaign knows that we are firmly committed to delivering a campaign that spurs additional demand and casts a longer, positive reputational shadow for the paper industry. The playbook, however, for how to best serve up our messages and get that …

JANUARY 25, 2018
Industry Campaign Launch Webinar
By Mary Anne Hansan

Tuesday, February 20th 11AM and 3PM Monday, February 26th 11AM and 3PM Tuesday, February 27th 11AM and 3PM

Tuesday, February 20th 11AM and 3PM Monday, February 26th 11AM and 3PM Tuesday, February 27th 11AM and 3PM

Tuesday, February 20th 11AM and 3PM Monday, February 26th 11AM and 3PM Tuesday, February 27th 11AM and 3PM

Tuesday, February 20th
11AM and 3PM

Monday, February 26th
11AM and 3PM

Tuesday, February 27th
11AM and 3PM

JANUARY 9, 2018
Time for a New Day Planner
By Mary Anne Hansan Tags paper planner

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually ...

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps ...

With dozens of free day planning apps available online, what explains the continued popularity of paper planners? The answer is a combination of history and haptics. According to The New York Times, sales of appointment books and planners are actually growing by about 10% per year making it a $340 million business. This despite all the varieties of digital apps available for your phone.

DECEMBER 8, 2017
Two Uses Are Better Than One
By Mary Anne Hansan

First there was recycling. Then there was reusing. But today we’re seeing something much bigger. It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources they use and ...

First there was recycling. Then there was reusing. But today we’re seeing something much bigger. It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources they use and then recover and regenerate them when possible. A sign of the times is that the number …

First there was recycling. Then there was reusing. But today we’re seeing something much bigger. It’s a cultural shift that experts call the circular economy that redefines responsible consumption. Increasingly consumers are oriented to taking full advantage of the resources they use and then recover and regenerate them when possible. A sign of the times is that the number …

NOVEMBER 9, 2017
Paper–Based Packaging: the Kinder, Gentler Side of Our Increasingly Digital Life
By Mary Anne Hansan

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down ...

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it should not come as a surprise that the paper – ...

With so much of what we communicate e-mailed, texted, snapped or tweeted, it can feel like we live in digital overload rather than in a human space. How long before we’re all wearing augmented reality glasses as we walk down the street streaming video on our phones? That’s why it should not come as a surprise that the paper – based packaging that brings the digital fruits of our labor to our doors is also providing a satisfying, tactile unboxing experience.