Pulp Magic: Archive

JULY 12, 2017
Evaluating the Impact of P+PB Promotion Program
By Paper Checkoff

A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of ...

A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, ...

A preliminary study of the Paper and Packaging Board's (P+PB) advertising campaign suggests it helped generate in excess of 500,000 tons of consumption in 2016. Charged with stemming the decline in paper, the advertising campaign helped mitigate the loss of a minimum of 210,000 tons in paper consumption. The campaign is also charged with growing demand on the packaging side, where it helped create in excess of 290,000 tons of packaging consumption.

JULY 12, 2017
2016 State of the Campaign Report to the industry
By Paper Checkoff

Analysis from Harry Kaiser, PhD of Cornell, reported that monthly data, gathered from government and industry sources and representing the five grades participating in the program, revealed the checkoff program’s positive contribution to the market. In addition to ongoing econometric ...

Analysis from Harry Kaiser, PhD of Cornell, reported that monthly data, gathered from government and industry sources and representing the five grades participating in the program, revealed the checkoff program’s positive contribution to the market. In addition to ongoing econometric studies which measure the incremental tons attributable to the advertising, the Paper and Packaging Board reports the campaign's impact on ...

Analysis from Harry Kaiser, PhD of Cornell, reported that monthly data, gathered from government and industry sources and representing the five grades participating in the program, revealed the checkoff program’s positive contribution to the market. In addition to ongoing econometric studies which measure the incremental tons attributable to the advertising, the Paper and Packaging Board reports the campaign's impact on attitude and use of paper and packaging, message awareness, as well as social media growth and participation. These metrics, along with other campaign highlights, can be found in the State of the Campaign Report to the industry, including the 2016 annual financial report.

MAY 22, 2017
An Unexpected and Innovative Solution: Corrugated Cardboard and GoKarton
By Paper Checkoff

In 2014, husband and wife Laura Maldonando and Edgardo Rodriguez, founded GoKarton with the mission to custom design and build innovative, sustainable and reliable business solutions using corrugated cardboard.

In 2014, husband and wife Laura Maldonando and Edgardo Rodriguez, founded GoKarton with the mission to custom design and build innovative, sustainable and reliable business solutions using corrugated cardboard.

In 2014, husband and wife Laura Maldonando and Edgardo Rodriguez, founded GoKarton with the mission to custom design and build innovative, sustainable and reliable business solutions using corrugated cardboard.

DECEMBER 16, 2016
Pen, Paper, Power! Five Benefits of Journal Writing
By Paper Checkoff

Not everyone is willing to try writing as a primary or supplementary approach to problem-solving. Those who are—even when they are skeptical at first—almost always find writing to be a powerful and surprisingly accessible means to insight, healing, growth and ...

Not everyone is willing to try writing as a primary or supplementary approach to problem-solving. Those who are—even when they are skeptical at first—almost always find writing to be a powerful and surprisingly accessible means to insight, healing, growth and change.

Not everyone is willing to try writing as a primary or supplementary approach to problem-solving. Those who are—even when they are skeptical at first—almost always find writing to be a powerful and surprisingly accessible means to insight, healing, growth and change.

NOVEMBER 2, 2016
Expressive Writing: A Path Forward for Your Health
By Paper Checkoff

The convenience and power of writing offers an important health opportunity. As a doctor, a public health practitioner and a writer myself, I think that’s a good thing. Writing provides an enjoyable means of exploring and expressing feelings. Science has ...

The convenience and power of writing offers an important health opportunity. As a doctor, a public health practitioner and a writer myself, I think that’s a good thing. Writing provides an enjoyable means of exploring and expressing feelings. Science has proven that when people write about what’s in their minds and hearts they feel better and get healthier. Learn more ...

The convenience and power of writing offers an important health opportunity. As a doctor, a public health practitioner and a writer myself, I think that’s a good thing. Writing provides an enjoyable means of exploring and expressing feelings. Science has proven that when people write about what’s in their minds and hearts they feel better and get healthier. Learn more about the science behind #lettersofpeace

JULY 21, 2016
Paper and Productive Learning: The Second Annual Back-to-School Report
By Paper Checkoff

This year’s Paper and Productive Learning: The Second Annual Back-to-School Report, commissioned by the Paper and Packaging Board, surveyed 4,300 students, parents and teachers in the United States and shows that not only does paper still have a role in ...

This year’s Paper and Productive Learning: The Second Annual Back-to-School Report, commissioned by the Paper and Packaging Board, surveyed 4,300 students, parents and teachers in the United States and shows that not only does paper still have a role in the classroom, but its use and importance is growing.

This year’s Paper and Productive Learning: The Second Annual Back-to-School Report, commissioned by the Paper and Packaging Board, surveyed 4,300 students, parents and teachers in the United States and shows that not only does paper still have a role in the classroom, but its use and importance is growing.